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Web Survey Bibliography

Title Can Using a Mixed Mode Approach Improve the Representativeness and Data Quality in Panel Surveys?
Year 2016
Access date 01.06.2016
A proposed solution to the current challenges associated with individual mode surveys is to recruit panels of respondents who agree to complete a series of surveys over the internet. However, this approach has been criticized given that surveyors do not fully understand the way different segments of society use the web and the homogeneity of samples.Recently, surveyors have explored the use of mixing modes for panels. There is some evidence that mixed-mode surveys can improve the
representativeness of a sample. For instance, web only approaches exclude important and often underrepresented segments of the population. However, web surveys supplemented by a subsequent mail questionnaire produced results similar to those of mail-only surveys, but at an increased monetary cost to the researcher. There are also some additional concerns researchers must consider in using a mixed-mode approach. For instance, mixing modes can lead to differences in substantive responses due to one mode favoring a certain socio-demographic over another mode, e.g., RDD attracting older homeowners whereas web-only surveys are more apt to obtain responses from younger people. Another source of differences stems from mode of presentation with visual self-administered surveys often obtaining different answers than aurally administered questionnaires. In this research, we explore these issues with data from the NORC Amerispeak Panel, which recruits web panelist using a mail and telephone recruitment but subsequently follows up with a sample of non-respondents using in-person, face to face interview techniques. The results from this work focus on the demographic variability and changes in substantive responses relative to national benchmarks in order to understand the balance between potential mode effects and a representative sample.
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography (4086)