Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Using a Response Propensity Model to Allocate Non-c ontingent Incentives in a Web Panel
Year 2016
Access date 02.06.2016
This presentation will report on efforts to use a response propensity model to target prepaid incentives in a repeated cross-sectional web survey of college students in Nebraska. The response propensity model will use self-reported respondent demographic data and institution-provided record data – both available on the frame and from prior waves of data collection – to predict response behavior in the administration of the new survey wave. We will then use the response propensity model results to design an experiment using differential incentives that will be implemented in the subsequent wave of this web survey. Sample members will either be assigned to the “standard (uniform) incentive condition” ($20 prepaid) or to one of the targeted (differential) incentive conditions. These differential incentive groups, which will be identified using the RP modeling approach, will be assigned to receive either $35,$20, or $10 prepaid incentive based on the results of the response propensity model. The presentation will first discuss the response propensity model, including the variables included in the model. The focus of the presentation will be the analysis of preliminary response rate data. This analysis will focus on response rates within each of the incentive groups, and the comparison of response rates and incentive cost per complete between those receiving a targeted incentive and those receiving a uniform incentive. We will also use demographic data available on the frame to compare the demographic distribution of respondents from both the experimental and control treatments.
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 71st Annual Conference, 2016 (107)