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Web Survey Bibliography

Title Novel Methodology for Reaching a Statewide Represen tative Sample of Youth Ages 12-18
Year 2016
Access date 02.06.2016
The Washington Youth Marijuana Assessments project is a survey conducted with a representative sample of WA residents ages 12-18. Adolescents are a challenging population for survey researchers, and surveying a representative sample of adolescents brings additional challenges. As cell phones have become the primary mode of communication in many households, particularly those with children, interviewing adolescents by telephone has become even more difficult. As the concept of a household telephone continues to erode, we are faced with a more complicated and awkward process of obtaining consent and then interviewing the teen. For example, teens are frequently unavailable to take a survey at the time their parent has provided consent. But, parents are often not willing to provide their child’s cell phone number for researchers to contact them directly. Over 90% of adolescents use the internet daily, making web surveys a plausible alternative. However, there is no database of email addresses from which to draw a representative sample. To mitigate some of these challenges, we used an address-based sample (ABS) frame as an alternative to a dual-frame telephone survey. To reach our target population, we implemented a mail “push-to-web” strategy with an option to complete a mail survey. Because parental consent was required for an adolescent to participate, we placed parallel emphasis on recruiting both the parent and the adolescent. In this presentation, we review 1) our contact strategy, which included multiple mailings to recruit participants, use of pre- and promised incentives, and reminders in multiple modes; 2) the success of using a commercially available database to append emails to addresses; and 3) the comparative effectiveness of various options for parents to provide consent for their child: at the conclusion of the parent web survey, by responding to a reminder e-mail, or by calling a toll-free interactive voiceresponse line.
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations