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Web Survey Bibliography

Title The Best of Both Worlds: Utilizing Best Practices From Web and Survey Design
Year 2016
Access date 06.06.2016
When creating a web-based instrument, it is necessary to understand user expectations for the mode. Web design often implements forms to collect user information; however, these tools do not always follow the same structure as traditional online survey design principles. For this study, we evaluate the fusion of best practices from website and survey design to create an effective online data collection tool intended to gather information from research participants in a longitudinal panel. Utilizing both passive methods, such as eye-tracking, and active methods, such as user think-alouds and retrospective cognitive interviews, we will examinethe effectiveness of design changes made to the second iteration of a panelist website. The updatedwebsite incorporated user experience findings to features such as navigation tabs, card displays, the visual presentation of response options, and edit buttons. Results will be presented from an in lab test of the updated website conducted in the fall of 2015 with both former panelist as well as the general public as participants. We will present quantitative and qualitative findings related to these changes and explore the merging of best practices across website and survey design to create an effective tool for panelists. We also will discuss the importance of iterative usability testing where designs are tested, revised and then re-tested.
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography (4086)