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Web Survey Bibliography

Title QR Codes for Survey Access: Is It Worth It?
Year 2016
Access date 09.06.2016
With the emergence of new technologies, survey methodology must adapt appropriately to help motivate responses and ensure progression of the field. Quick Response (QR) codes provide a potentially useful tool in mobile access, offering instant access to information that is nearly limitless in possibility. This study examines the use of QR codes as a point of mobile access to web-based surveys. Research has shown that QR codes can provide a simple and effective way to distribute information that is customizable to fit the needs of the project or task at hand (Lombardo, Morrow, & LeBur, 2012). Though it may seem a quick and easy method that is in vogue with the mobile movement in survey methodology, there are also some limitations to consider. It is important that new methodologies do not deter some demographics for the sake of appealing to a small amount of respondents. Studies have shown that few respondents knew what a QR code was, let alone had the required application to read the code (Lane et al., 2012). Gallup is fielding a general population survey of economic issues with an embedded a multi-mode experiment. Using an ABS sample, respondents were randomly assigned to different treatments: (1) mail survey with option to also complete online by typing a URL into a browser, (2) mail survey with options to complete online by typing a URL or scanning a QRcode, and (3) mail survey with option to complete online by scanning a QR code. These experimental groups will be compared on a variety of factors including overall response rates, number of responses by mode option within treatment group, demographics, and substantive results. Preliminary response rates show no significant difference between the treatment groups with and without QR codes.
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 71st Annual Conference, 2016 (107)