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Web Survey Bibliography

Title Communicating Data Use and Privacy: In-person versus Web based methods for message testing
Year 2016
Access date 09.06.2016
Communicating messages about privacy, data use and access, and confidentiality is critical to earning and keeping the trust of respondents, and to ensuretheir willingness to participate in surveys. In addition, informing respondents about their rights and how their data will be used is often required by law. In this paper, we present the results of both Internet and in-person methods for testing respondent comprehension of messages that convey legally required information about privacy and confidentiality. Using an open-ended Internet instrument, we collectqualitative data on respondent comprehension of privacy and data use messages. Analysis of this data identifies high and low performing messages to be included in a smaller-scale cognitive test. Combining these two methods allows for a larger scale data collection than usual in a qualitative study, while retaining the ability to elicit rich description and spontaneous probing. We explore the advantages and limitations of using open-ended questions on the web for testing survey questions. Through direct comparison with more traditional methods, this research will contribute to literature on alternatives to traditional in-person cognitive interviewing.
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations