Web Survey Bibliography
Title Association of Eye Tracking with Other Usability Metrics
Author Olmsted, E. L.
Year 2016
Access date 09.06.2016
Abstract
Eye tracking data are routinely collected during Web survey usability testing at U.S. Census Bureau. While oculomotor activities are informative for inferring respondent performance of completing Web survey, challenges remain to establish performance indicators using eye tracking data. This talk will highlight some of the challenges faced when incorporating eye tracking into usability studies of electronic surveys; and will explore interpreting results with respect to the other common usability metrics of effectiveness, efficiency, and satisfaction. Examples of how results can support findings will be presented. In addition, the talk will touch on both the technical and the methodological challenges that may be encountered when using eye-tracking technology on mobile devices.
Access/Direct link Conference Homepage (abstract)
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - Olmsted, E. L. (3)
- Association of Eye Tracking with Other Usability Metrics ; 2016; Olmsted, E. L.
- Challenging Survey Screen Designs on Smartphones; 2015; Nichols, E. M.; Olmsted, E. L.
- Using Eye Tracking to Evaluate Email Notifications of Surveys and Online Surveys Collecting Address...; 2014; Olmsted, E. L., Nichols, E. M.