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Web Survey Bibliography

Title Why you need to make your surveys mobile friendly NOW
Year 2014
Access date 11.08.2016
Full text PDF (4,12MB)

When we think mobile research, we think geo-location, wearable technology and all the new and exciting opportunities for data collection via mobile. We’re less focused on a more urgent issue: the reality of mobile as today’s new normal for going online. Respondents are choosing their survey-taking device – and more and more often, that device is mobile. 
This webinar shares new research results showing:

  • The impact of excluding mobile respondents
  • How mobile respondents are different, and how they’re not
  • How to make your surveys mobile friendly – and the risk of waiting too long to make the change

If your surveys are not mobile-friendly yet, this webinar shows you why and how they should be.

Year of publication2014
Bibliographic typeConferences, workshops, tutorials, presentations