When we think mobile research, we think geo-location, wearable technology and all the new and exciting opportunities for data collection via mobile. We’re less focused on a more urgent issue: the reality of mobile as today’s new normal for going online. Respondents are choosing their survey-taking device – and more and more often, that device is mobile. 
This webinar shares new research results showing:

• The impact of excluding mobile respondents
• How mobile respondents are different, and how they’re not
• How to make your surveys mobile friendly – and the risk of waiting too long to make the change

If your surveys are not mobile-friendly yet, this webinar shows you why and how they should be.