Web Survey Bibliography

Title Infliential Factors on Survey Outcomes: Length of Survey, Device Selection and Extrnal Elements
Source Lightspeed Newsletter, 2014
Year 2014
Access date 18.08.2016
Full text PDF (328 KB)

Historically, the length of a survey (LOI) has been linked with the overall completion rate and data quality. Consumers can now choose to a complete a survey on various types of Internet accessible devices. This white paper addresses the influences the length of the interview on mobile devices.

Year of publication2014
Bibliographic typeNewsletter article

Web survey bibliography - 2014 (332)