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Web Survey Bibliography

Title Infliential Factors on Survey Outcomes: Length of Survey, Device Selection and Extrnal Elements
Source Lightspeed Newsletter, 2014
Year 2014
Access date 18.08.2016
Full text PDF (328 KB)

Historically, the length of a survey (LOI) has been linked with the overall completion rate and data quality. Consumers can now choose to a complete a survey on various types of Internet accessible devices. This white paper addresses the influences the length of the interview on mobile devices.

Year of publication2014
Bibliographic typeNewsletter article