Web Survey Bibliography
Title A Meta-Analysis of Breakoff Rates in Mobile Web Surveys
Author Mavletova, A. M.; Couper, M. P.
Year 2015
Access date 22.08.2016
Full text PDF (177 KB)
Abstract
In this chapter, we conduct a meta-analysis of breakoff rates in mobile web surveys. We test whether the optimization of web surveys for mobile devices, invitation mode (SMS vs. email), survey length, expected duration stated in the survey invitation, survey design (scrolling vs. paging), prerecruitment, number of reminders, design complexity (grids, drop-down questions, sliders, images, progress indicator), incentives, opportunity to skip survey questions, and opportunity to select the preferred mode (PC or mobile web) have an effect on breakoffs. The meta-analysis is based on 14 studies (39 independent samples) conducted using online panels – probability-based and non-probability-based. We found that mobile optimized surveys, email invitations, shorter surveys, using prerecruitment, more reminders, a less complex design, and an opportunity to choose the preferred survey mode all decrease breakoff rates in mobile web surveys. No effect of a scrolling design, incentives, indicating expected duration in the invitation, and letting an opportunity to skip survey questions was found.
Access/Direct link Ubiguity Press (Abstract) / (Full text)
Year of publication2015
Bibliographic typeBook section
Web survey bibliography - In Toninelli, R., Pinter, R., de Padraza, P. (eds.). Mobile Research Methods: Opportunities and challenges of mobile research methodologies. London: Ubiquity Press. (6)
- An Overview of Mobile CATI Issues in Europe; 2015; Slavec, A.; Toninelli, D.
- Using Mobile Phones for High-Frequency Data Collection; 2015; Azevedo, J. P.; Ballivian, A.; Durbin, W.
- Willingness of Online Access Panel Members to Participate in Smartphone Application-Based Research; 2015; Pinter, R.
- Who Has Access to Mobile Devices in an Online Opt-in Panel? An Analysis of Potential Respondents for...; 2015; Revilla, M.; Toninelli, D.; Ochoa, C.; Loewe, G.
- Who Are the Internet Users, Mobile Internet Users, and Mobile-Mostly Internet Users?: Demographic Differences...; 2015; Antoun, C.
- A Meta-Analysis of Breakoff Rates in Mobile Web Surveys; 2015; Mavletova, A. M.; Couper, M. P.