Web Survey Bibliography

Title Experimenting in the World Wide Web
Year 1996
Access date 12.07.2004
Abstract Web experiments, experiments conducted on the World Wide Web (WWW), are a new tool in experimental research. Web experiments differ fundamentally from laboratory and field experiments traditionallly used in behavioral science. This article describes which hard- and software components are needed to set up a web experiment, and how this was realized in a "virtual psychology laboratory". In addition it contains a thorough methodological discussion of web experimentation whivh highlights advantages of these method. Web experiments offer for example (1) easy access to a geografically unlimited subject population, including subjects from very specific and previously inaccessible target population; (2) bringing the experiment to the subject instead of the opposite; (3) high statistical power through high sample size while keeping a conventional a-level; and (4) reduced costs, because neither laboratory rooms nor experimenters are needed. Problematic aspects of web experiments are discussed as well, and solutions for minimizing them are offerd.
Access/Direct link Homepage - conference (abstract)
Year of publication1996
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography (6374)

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