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Web Survey Bibliography

Title The impact of gamifying to increase spontaneous awareness
Author Cape, P.
Source Quirk's Marketing Research Review, November 2015, pp. 30-32
Year 2015
Access date 02.09.2016
Abstract A research-on-research test showed that questionnaire wording can be fertile ground for adding gamification to surveys. 
Year of publication2015
Bibliographic typeJournal article