Web Survey Bibliography
Title Internet Marketing Research
Author Gamble, B.
Source CASRO Journal, 1998, pp. 129-132
Year 1998
Access date 13.07.2004
Abstract Presently, nearly every major firm in the marketing research industry conducts some form of research using the Internet. This was not the case as recently as 1996. The World Wide Web, which has fueled much of the growth of the network, has only been in existence less than six years. Yet, there are now people predicting that the majority of research in the future will be conducted using the Internet is some way. Many activities have already taken place up to this point in trying to utilize the Internet for research purposes. I expect the Internet to impact the research business in a significant way in the near future.
This discussion is divided into two parts: (1) current Internet research techniques, and (2) the future of Internet research.
Year of publication1998
Bibliographic typeJournal article
Web Survey Bibliography - 1998 (169)
- The Newest Mousetrap: What Does it Catch? Internet versus Telephone Data Collection: A Case Study; 1998; Gates, R., Helton, A. S.
- The New View of Validity: Why Online Research Is the New Standard; 1998; Rosovsky, S.
- The History and Development of Computer Assisted Survey Information Collection Methods; 1998; Couper, M. P., Nicholls II, W. L.
- The Diffusion of Technological Innovation: Computer-Assisted Data Collection in the UK; 1998; Collins, M., O'Muircheartaigh, C., Sykes, W.
- Usign the Web for your Health Scientists Busy Considering Merits of Computer Surveys; 1998; Davidson, K.
- Traditional vs. Online Surveying For Home Video Concept Testing; 1998; Jacobson, S.
- Web-Based Data Collection in National Science Foundation Surveys; 1998; Meeks, R. L., Lanier, A. T., Fesco, R. S., Collins, M. A.
- Using the Internet to survey patients with diabetes; 1998; Crownover, A.J.
- A Practical Guide to Usability Testing; 1998; Dumas, J., Redish, J.
- The 10 commandments of electronic market research; 1998; Buchwald, J.
- Internet focus groups are not focus groups - so don't call them that; 1998; Greenbaum, T.
- On-line research popular with survey participants; 1998; Anonymous
- Internet-based surveys provide fast results; 1998; Hays, R.
- Virtual panels add real insight for marketers; 1998; Maddox, K.
- The 'sampling dilemma' is no different on-line; 1998; Yoffie, A.J.
- On-line focus groups: conceptual issues and a research tool; 1998; Montoya-Weiss, M. M., Massey, A. P., Clapper, D. L.
- Can Online Research Survive Its Exuberant Adoption?; 1998; Helton, A. S.
- Conducting Surveys Over the World Wide Web; 1998; Gould, E., Gurevich, M., Pagerey, P.D.
- Project Landmark: Distinguishing the 'Netizen' from the 'Notizen'; 1998; Balden, W. A.
- How to design online surveys; 1998; Gaddis, S. E.
- FAQs on Online research; 1998; Bowers, D. K.
- An Empirical Assessment of Data Collection Using the Internet; 1998; Stanton, J. M.
- Web sites get new analysis tools; 1998; Walsh, J.
- Management at your (Web) server; 1998; Hannon, B.
- Log-analysis tools: Site server is on the right track; 1998; Rubin, J., Reimundez, R.
- Site analysis tools driving Web strategy; 1998; Hannon, B.
- Strength that's not for everyone; 1998; Rapoza, J.
- Web analysis tools come of age; 1998; Karpinski, R.
- Intranets & E-commerce: News digest; 1998; Anonymous
- Know your audience; 1998; Snyder, J.
- The results are in; 1998; Randall, N., Freed, L., Needleman, T., Herel, H. H., Lipschutz, R. P., DeNike, K., Kistner, T. F.
- Products market; 1998; Castelluccio, M.
- ...new books in review; 1998; Vaidyanathan, R.
- SurveySolutions designs thorough surveys with ease.; 1998; Heck, M.
- Enterprise systems: News digest; 1998; Anonymous
- Instant online feedback; 1998; Spark, D.
- Two ways to take stock; 1998; Simon, B.
- Survey savvy; 1998; Hildebrand, K.
- Survey software works over the Internet; 1998; Anonymous
- In gear; 1998; Abernathy, D.
- Online - The Future of Newspapers? Germany's Dailies on the World Wide Web; 1998; Neuberger, C., Tonnemacher, J., Biebl, M., Duck, A.
- What Sample Size is "Enough" in Internet Survey Research; 1998; Hill, R.
- Web-Based Data Collection in the Current Employment Statistics Survey; 1998; Rosen, R. J., Manning, C. D., Harrell, L. J.
- Economic Data Collection Via the Web: A Census Bureau Case Study; 1998; Nichols, E. M., Sedivi, B.
- Internet Marketing Research; 1998; Gamble, B.
- Designing the Census Bureau Web Hiring Questionnaire: A Case Study; 1998; Bates, N., Nichols, E. M.
- Web-based Survey Tools; 1998; Nusser, S. M., Thompson, D.
- Influence of Plain Vs. Fancy Design on Response Rates for Web Surveys; 1998; Dillman, D. A., Tortora, R. D., Conradt, J., Bowker, D.
- Mail and Other Self Administered Surveys in the 21st Century; The Beginning of a New Era; 1998; Dillman, D. A.
- The top 10 FAQs about on-line research; 1998; MacElroy, B.