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Web Survey Bibliography

Title The impact of survey duration on completion rates among Millennial respondents
Source Quirk's Marketing Research Review, February 2016, pp. 46-49
Year 2016
Access date 06.09.2016
To court and keep Millennials as respondents, researchers owe it to themselves and their target audiences to keep surveys as brief as possible.
Year of publication2016
Bibliographic typeJournal article