Web Survey Bibliography
Title The impact of survey duration on completion rates among Millennial respondents
Author Coates, D.; Bliss, M.; Vivar, X.
Source Quirk's Marketing Research Review, February 2016, pp. 46-49
Year 2016
Access date 06.09.2016
Abstract
To court and keep Millennials as respondents, researchers owe it to themselves and their target audiences to keep surveys as brief as possible.
Access/Direct link Quirk's Marketing Research Review Homepage (Abstract) / (Full Text)
Year of publication2016
Bibliographic typeJournal article