Web Survey Bibliography
Title Feature phones no barrier to conducting an effective conjoint study
Author de Rooij, R.; Dossin, R.
Source Quirk's Marketing Research Review, July 2016, pp. 46-49
Year 2016
Access date 06.09.2016
Abstract
Despite some technical limitations, a mobile study on Indonesian consumers’ painkiller preferences produced very useful results.
Access/Direct link Quirk's Marketing Research Review Homepage (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article