Web Survey Bibliography
Title Comparisons of Online Recruitment Strategies for Convenience Samples: Craigslist, Google AdWords, Facebook, and Amazon Mechanical Turk
Author Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
Source Field Methods, 28, 3, pp. 231-246
Year 2016
Access date 20.10.2016
Abstract The rise of social media websites (e.g., Facebook) and online services such as Google AdWords and Amazon Mechanical Turk (MTurk) offers new opportunities for researchers to recruit study participants. Although researchers have started to use these emerging methods, little is known about how they perform in terms of cost efficiency and, more importantly, the types of people that they ultimately recruit. Here, we report findings about the performance of four online sources for recruiting iPhone users to participate in a web survey. The findings reveal very different performances between two types of strategies: those that “pull in” online users actively looking for paid work (MTurk workers and Craigslist users) and those that “push out” a recruiting ad to online users engaged in other, unrelated online activities (Google AdWords and Facebook). The pull-method recruits were more cost efficient and committed to the survey task, while the push-method recruits were more demographically diverse.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - Zhang, C. (16)
- Reducing speeding in web surveys by providing immediate feedback; 2017; Conrad, F.; Tourangeau, R.; Couper, M. P.; Zhang, C.
- Respondent mode choice in a smartphone survey ; 2017; Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L...
- Helping respondents provide good answers in Web surveys; 2016; Couper, M. P.; Zhang, C.
- Comparisons of Online Recruitment Strategies for Convenience Samples: Craigslist, Google AdWords, Facebook...; 2016; Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
- A Review of Issues in Gamified Surveys; 2015; Keusch, F.; Zhang, Che.
- Speeding in Web Surveys: The tendency to answer very fast and its association with straightlining; 2013; Conrad, F. G.; Zhang, Che.
- Satisficing in Web Surveys: Implications for Data Quality and Strategies for Reduction; 2013; Zhang, Che.
- Speeding and Non-Differentiation in Web Surveys: Evidence of Correlation and Strategies for Reduction...; 2013; Zhang, Che.
- Evaluating Interactive Feedback in Computer-Assisted Self-Interviewing (CASI); 2013; Hudson, M. L., Hupp, A., Zhang, C., Schroeder, H. M.
- Database Lookup in Web Surveys; 2012; Couper, M. P., Zhang, C., Conrad, F. G., Tourangeau, R.
- Designing Interactive Interventions in Web Surveys: Humanness, Social Presence and Data Quality; 2012; Zhang, Che.
- Impact on Data Quality of Making Incentives Salient in Web Survey Invitations.; 2011; Zhang, Che.
- Professional Web Respondents and Data Quality; 2010; Conrad, F. G., Tourangeau, R., Couper, M. P., Zhang, C.
- Differences Between Internet and Non-Internet Households on Survey Items: Do These Differences Disappear...; 2009; Zhang, C., Callegaro, M., Thomas, M.
- Do we hear different voices?: Investigating the differences between internet and non-internet users...; 2009; Zhang, C., Callegaro, M., Thomas, M., DiSogra, C.
- More than the digital divide?: Investigating the differences between Internet and non-Internet users; 2008; Zhang, C., Callegaro, M., Thomas, M.