Web Survey Bibliography

Title Matching Data and Methodologies with Decision Making Objectives
Author Gupta, S.
Year 1996
Access date 13.07.2004
Presentation pdf (163k)
Abstract Focusing on the need to find a match between data, methodologies, and decision making objectives, this presentation will examine two major issues:
  • How useful are the results from online surveys? I will argue that online surveys are not universally good or bad. Rather their usefulness increases/decreases depending on whether the decision making focus is on estimating population size, segment distribution, or segment behavior.
  • What is the best method of collecting detailed information about the types of users frequenting a Web site? Here the focus will be on understanding the decision making advantages/disadvantages of site based measures (such as an independent, third party's analysis of the log files of a site) and user based measurement (such as the HERMES Hotweb panel).
  • Access/Direct link Homepage - conference (abstract, presentation)
    Year of publication1996
    Bibliographic typeConferences, workshops, tutorials, presentations
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