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Web Survey Bibliography

Title Current experience with mixed mode including web mode in opinion surveys in official statistics
Year 2016
Access date 21.10.2016
Full text PDF (518 KB)
Current experience with mixed mode including web mode in opinion surveys in official Statistic. A survey as a method of data collection is used in many and different areas. Due to the increasing diversity of data collection methods, SURS is confronted with the problem of which method to choose in order to gain the best data. On the other hand, because of the flood of marketing surveys, a feeling is being spread among the people that surveys are irrelevant or they represent some burden for the respondents. In this case, collateral damage is produced for organizations professionally engaged in conducting surveys, including the national statistical offices (NSI). The Statistical Office of the Republic of Slovenia (SURS) conducts numerous surveys of business entities; they are carried out through postal questionnaires, telephone (CATI) and web data collection methods. SURS conducts surveys of individuals and households which are also the subject of this article. For surveys of individuals and households SURS primarily uses the telephone and field data collection methods in longitudinal surveys; however, a mixed mode of data collection is also used. SURS is facing an increasing unit non-response rate and an increasing coverage error, because people do not want to participate or their telephone numbers are not listed, which will be shown in the following chapters. One approach to solving the problem of rising non-response rates and coverage errors is to use combined methods of surveying (mixed mode). Such an approach combines the advantages of the different methods and at the same time reduces the disadvantages of these methods. We can decide to use mixed mode methods in all phases of the survey process. However, researchers’ unreasonably deciding to use mixed modes also gives rise to negative effects on the quality of data and survey costs. In 2014, SURS carried out a pilot consumer opinion survey, where we implemented the second method of data collection (web). We wanted to  reduce the non-response rate and the coverage error. Paper presents the research design of this and its results. We also present the results of the first few months of 2016 when we started using the combined method in this survey.
Keywords: web survey, mixed mode, official statistics
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography (8390)