Web Survey Bibliography

Title Are interviews costing £0.08 a waste of money? Reviewing Google Surveys for Wisdom of the Crowd projects
Year 2016
Access date 25.10.2016
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Survey data collection costs have become so low that there have been questions as to their quality. This is in addition to low response rates; professional respondents; respondent interaction and uncertainties about self-selecting ‘samples’. Some recent political polls have raised questions. The authors were curious as to whether a “Wisdom of the Crowd” approach might be an alternative. This paper looks at over 100 such surveys and reports that in five out of six cases discussed, the results from £0.08p interviews delivered results in line with known outcomes. Our results, explained in the paper, shows that such interviews are not a waste of money. 
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Year of publication2016
Bibliographic typeConference proceedings

Web Survey Bibliography (8055)