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Web Survey Bibliography

Title Gamifying. Not all fun and games
Year 2016
Access date 25.10.2016
Full text PDF (1,60 MB)
There has been a lot of attention on engaging online participants to address declining response rates and the risks of poor quality data. Participant availability via panels has plateaued, while completion rates fall and many surveys appear poorly designed. This raises real concerns about the representativeness of participants who are recruited from online panels or client email lists and the quality of their data. This paper reviews evidence from experiments we have run using gamification, some examples of the latest techniques for gamification and considers the practical challenges of implementing gamified surveys for agencies, clients and panel providers.
Year of publication2016
Bibliographic typeConference proceedings

Web survey bibliography (4086)