Web Survey Bibliography
Title Respondent mode choice in a smartphone survey
Author Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L., Zhang, C.
Source Public Opinion Quarterly (POQ), 81, S1, pp. 307-337
Year 2017
Access date 04.01.2017
Abstract Now that people on mobile devices can easily choose their mode of communication (e.g., voice, text, video), survey designers can potentially allow respondents to answer questions in whatever mode they find momentarily convenient given their circumstances or that they chronically prefer. We conducted an experiment to explore how mode choice affects response quality, participation, and satisfaction in smartphone interviews. A total of 1,260 iPhone users were contacted on their iPhones by either a human or an automated interviewer via voice or SMS text. This created four modes: Human Voice, Human Text, Automated Voice, and Automated Text. In half of the initial contacts, respondents were required to choose their interview mode (which could be the contact mode); in the remaining half, the mode was simply assigned. Respondents who chose their interview modes provided more conscientious (fewer rounded and non-differentiated) answers, and they reported greater satisfaction with the interview. Although fewer respondents started the interview when given a choice of mode, a higher percentage of Mode Choice respondents who started the interview completed it. For certain mode transitions (e.g., from automated interview modes), there was no reduction in participation. The results demonstrate clear benefits and relatively few drawbacks resulting from mode choice, at least among these modes and with this sample of iPhone users, suggesting that further exploration of mode choice and the logistics of its implementation is warranted.
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Year of publication2017
Bibliographic typeJournal article
Web survey bibliography - Zhang, C. (16)
- Reducing speeding in web surveys by providing immediate feedback; 2017; Conrad, F.; Tourangeau, R.; Couper, M. P.; Zhang, C.
- Respondent mode choice in a smartphone survey ; 2017; Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L...
- Helping respondents provide good answers in Web surveys; 2016; Couper, M. P.; Zhang, C.
- Comparisons of Online Recruitment Strategies for Convenience Samples: Craigslist, Google AdWords, Facebook...; 2016; Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
- A Review of Issues in Gamified Surveys; 2015; Keusch, F.; Zhang, Che.
- Speeding in Web Surveys: The tendency to answer very fast and its association with straightlining; 2013; Conrad, F. G.; Zhang, Che.
- Satisficing in Web Surveys: Implications for Data Quality and Strategies for Reduction; 2013; Zhang, Che.
- Speeding and Non-Differentiation in Web Surveys: Evidence of Correlation and Strategies for Reduction...; 2013; Zhang, Che.
- Evaluating Interactive Feedback in Computer-Assisted Self-Interviewing (CASI); 2013; Hudson, M. L., Hupp, A., Zhang, C., Schroeder, H. M.
- Database Lookup in Web Surveys; 2012; Couper, M. P., Zhang, C., Conrad, F. G., Tourangeau, R.
- Designing Interactive Interventions in Web Surveys: Humanness, Social Presence and Data Quality; 2012; Zhang, Che.
- Impact on Data Quality of Making Incentives Salient in Web Survey Invitations.; 2011; Zhang, Che.
- Professional Web Respondents and Data Quality; 2010; Conrad, F. G., Tourangeau, R., Couper, M. P., Zhang, C.
- Differences Between Internet and Non-Internet Households on Survey Items: Do These Differences Disappear...; 2009; Zhang, C., Callegaro, M., Thomas, M.
- Do we hear different voices?: Investigating the differences between internet and non-internet users...; 2009; Zhang, C., Callegaro, M., Thomas, M., DiSogra, C.
- More than the digital divide?: Investigating the differences between Internet and non-Internet users; 2008; Zhang, C., Callegaro, M., Thomas, M.