Web Survey Bibliography
Title Respondent mode choice in a smartphone survey
Author Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L., Zhang, C.
Source Public Opinion Quarterly (POQ), 81, S1, pp. 307-337
Year 2017
Access date 04.01.2017
Abstract Now that people on mobile devices can easily choose their mode of communication (e.g., voice, text, video), survey designers can potentially allow respondents to answer questions in whatever mode they find momentarily convenient given their circumstances or that they chronically prefer. We conducted an experiment to explore how mode choice affects response quality, participation, and satisfaction in smartphone interviews. A total of 1,260 iPhone users were contacted on their iPhones by either a human or an automated interviewer via voice or SMS text. This created four modes: Human Voice, Human Text, Automated Voice, and Automated Text. In half of the initial contacts, respondents were required to choose their interview mode (which could be the contact mode); in the remaining half, the mode was simply assigned. Respondents who chose their interview modes provided more conscientious (fewer rounded and non-differentiated) answers, and they reported greater satisfaction with the interview. Although fewer respondents started the interview when given a choice of mode, a higher percentage of Mode Choice respondents who started the interview completed it. For certain mode transitions (e.g., from automated interview modes), there was no reduction in participation. The results demonstrate clear benefits and relatively few drawbacks resulting from mode choice, at least among these modes and with this sample of iPhone users, suggesting that further exploration of mode choice and the logistics of its implementation is warranted.
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Year of publication2017
Bibliographic typeJournal article
Web survey bibliography - Public Opinion Quarterly (POQ) (90)
- Necessary but Insufficient: Why Measurement Invariance Tests Need Online Probing as a Complementary...; 2017; Meitinger, K.
- Nonresponse in Organizational Surveying: Attitudinal Distribution Form and Conditional Response Probabilities...; 2017; Kulas, J. T.; Robinson, D. H.; Kellar, D. Z.; Smith, J. A.
- Theory and Practice in Nonprobability Surveys: Parallels between Causal Inference and Survey Inference...; 2017; Mercer, A. W.; Kreuter, F.; Keeter, S.; Stuart, E. A.
- Is There a Future for Surveys; 2017; Miller, P. V.
- Respondent mode choice in a smartphone survey ; 2017; Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L...
- Effects of Mobile versus PC Web on Survey Response Quality: a Crossover Experiment in a Probability...; 2017; Antoun, C.; Couper, M. P.; G. G.Conrad, F. G.
- The Low Response Score (LRS): A Metric to Locate, Predict, and Manage Hard-to-Survey Populations; 2016; Erdman, C.; Bates, N.
- Targeted Appeals for Participation in Letters to Panel Survey Members; 2016; Lynn, P.
- Fieldwork Effort, Response Rate, and the Distribution of Survey Outcomes: A Multilevel Meta-analysis; 2016; Sturgis, P.; Williams, Jo.; Brunton-Smith, I.; Moore, J.
- Measuring Generalized Trust: An Examination of Question Wording and the Number of Scale Points; 2016; Lundmark, S.; Giljam, M.; Dahlberg, S.
- Social Media Analyses for Social Measurement; 2016; Schober, M. F.; Pasek, J.; Guggenheim, L.; Lampe, C.; Conrad, F. G.
- Do Attempts to Improve Respondent Attention Increase Social Desirability Bias?; 2015; Clifford, S.; Jerit, J.
- Response Rates, Nonresponse Bias, and Data Quality: Results from a National Survey of Senior Healthcare...; 2015; Meterko, M.; Restuccia, J. D.; Stolzmann, K.; Mohr, D.; Brennan, C. W.; Glasgow, J.; Kaboli, P.
- Respondent Screening and Revealed Preference Axioms: Testing Quarantining Methods for Enhanced Data...; 2015; Jones, M. S.; House, L. A.; Zhifeng, G.
- Exploring the Effects of Removing "Too Fast" Responses and Respondents from Web Surveys; 2015; Greszki, R.; Meyer, M.; Schoen, H.
- The Effects of the Direction of Rating Scales on Survey Responses in a Telephone Survey; 2015; Keusch, F., Yan, T.
- Assessing the Potential of Paradata and Other Auxiliary Data for Nonresponse Adjustments; 2014; Krueger, B. S., West, B. T.
- Improving Response Rates and Questionnaire Design for Mobile Web Surveys; 2014; de Bruijne, M., Wijnant, A.
- Assessing Within-Household Selection Methods in Household Mail Surveys; 2014; Olson, K., Stange, M., Smyth, J. D.
- Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys: Report of the AAPOR...; 2014; Link, M. W., Murphy, J., Schober, M. F., Buskirk, T. D., Childs, J. H., Tesfaye, C.
- Clicking vs. Dragging: Different Uses of the Mouse and Their Implications for Online Surveys; 2014; Sikkel, D., Steenbergen, R., Gras, S.
- The Effect of Benefit Wording on Consent to Link Survey and Administrative Records in a Web Survey; 2014; Sakshaug, J. W., Kreuter, F.
- Video Content in Web Surveys: Effects on Selection Bias and Validity; 2013; Shapiro-Luft, D., Cappella, J.
- Panel Conditioning in Difficult Attitudinal Questions; 2013; Binswanger, J., Schunk, D., Toepoel, V.
- Clarifying Categorical Concepts in a Web Survey.; 2013; Redline, C. D.
- Recruiting A Probability Sample For An Online Panel: Effects Of Contact Mode, Incentives, And Information...; 2012; Scherpenzeel, A., Toepoel, V.
- Does Giving People Their Preferred Survey Mode Actually Increase Survey Participation Rates?; 2012; Olson, K., Smyth, J. D., Wood, H.
- The changing role of address-based sampling in survey research; 2011; Iannacchione, V. G.
- Measuring americans' issue priorities. A new version of the most important problem question reveals...; 2011; Yeager, D. S., Larson, S. B., Krosnick, J. A., Tompson, T.
- Questions for Surveys: Current Trends and Future Directions; 2011; Schaeffer, N. C., Schaeffer, N. C.
- The Future of Modes of Data Collection; 2011; Couper, M. P.
- The Future of Survey Sampling; 2011; Brick, J. M.
- The Impact of “Forgiving” Introductions on the Reporting of Sensitive Behavior in Surveys...; 2011; Peter, J., Valkenburg, P. M.
- Surveying the General Public over the Internet Using Address-Based Sampling and Mail Contact Procedures...; 2011; Messer, B. L., Dillman, D. A.
- Use of Cognitive Shortcuts in Landline and Cell Phone Surveys; 2011; Everett, S. E., Kennedy, C.
- An Alternative to the Response Rate for Measuring a Survey's Realization of the Target Population; 2011; Skalland, B.
- Can Verbal Instructions Counteract Visual Context Effects in Web Surveys?; 2011; Toepoel, V., Couper, M. P.
- Nonresponse Error, Measurement Error, And Mode Of Data Collection: Tradeoffs in a Multi-mode Survey...; 2011; Sakshaug, J. W., Yan, T., Tourangeau, R.
- A Method for Evaluating Mode Effects in Mixed-mode Surveys; 2011; Vannieuwenhuyze, J., Loosveldt, G., Molenberghs, G.
- Total Survey Error: past, present, and future; 2010; Groves, R. M., Lyberg, L. E.
- Research synthesis. AAPOR report on online panels; 2010; Brick, J. M., Baker, R., Blumberg, S. J., Couper, M. P., Courtright, M., Dennis, J. M., Dillman, D....
- Recruiting probability samples for a multi-mode research panel with Internet and mail components; 2010; Rao, K.
- Cell-Phone-Only Voters in the 2008 Exit Poll and Implications for Future Noncoverage Bias ; 2009; Mokrzycki, M., Keeter, S., Kennedy, C.
- Zero Banks: Coverage Error and Bias in Rdd Samples Based on Hundred Banks with Listed Numbers ; 2009; Boyle, J., Bucuvalas, M., Piekarski, L., Weiss, A.
- National Surveys Via RDD Telephone Interviewing vs. the Internet: Comparing Sample Representativeness...; 2009; Chang, L. C., Krosnick, J. A.
- Impact of T-ACASI on Survey Measurements of Subjective Phenomena ; 2009; Harmon, T., Rogers, S. M., Eggleston, E., Roman, A. M., Villarroel, M. A., Chromy, J. R., Ganapathi,...
- Open-Ended Questions in Web Surveys: Can Increasing the Size of Answer Boxes and Providing Extra Verbal...; 2009; Smyth, J. D., Dillman, D. A., Christian, L. M., McBride, M.
- Web Survey Methods: Introduction; 2009; Couper, M. P., Miller, P. V.
- Social desirability bias in CATI, IVR and Web surveys: The effects of mode and question sensitivity; 2008; Kreuter, F., Presser, S., Tourangeau, R.
- Does a Probability-Based Household Panel Benefit from Assignment to Postal Response as an Alternative...; 2008; Rookey, B. D., Hanway, S., Dillman, D. A.