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Web Survey Bibliography

Title Artificial Intelligence in Market Research: hype or tomorrow’s business-as-usual?
Year 2017
Access date 11.04.2017

Amazon, Facebook and Apple already know it: Artificial Intelligence (AI) is here to stay and it will have a huge impact on our lives. Will it also impact the market research industry? Of course! And instead of fearing the inevitable, we had better talk about all the opportunities. We already see examples popping up were AI machines help with research tasks like survey design, qualitative moderation and data analysis. It will help us save time, which will allow us to focus on those parts of our jobs that are really of added value: understanding the business issues, crafting powerful consumer insights and bringing those to life in front of managers.

But can AI do even more for us? Can it become a manager’s next best friend in day-to-day decision making?

What if every employee within an organization could chat with a bot, a personal assistant who has answers to all their ‘consumer questions’? Through the AI-driven chatbot, employees could have direct access to all consumer research ever done. It would give them the right ‘answer’ anywhere, anytime and inspire them with new insights which it believes one might need during the day. And last but not least, it could also impersonate the consumer, giving an employee the chance to have a simulated ‘chat’ with their target consumer.

Starting from this dream, we created our AI-driven Insight Activation Chatbot: Galvin!

Year of publication2017
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography (8390)