Web Survey Bibliography

Title Virtual reality meets sensory research
Year 2017
Access date 11.04.2017
Abstract Virtual reality is considered to have begun in the 1950’s but early elements of it can be traced back to the 1860’s and long before the development of digital technology. VR goggles first cropped up in the world of gaming, but are now quickly finding their way into other industries like market and consumer research. Whilst context and situation have always been important factors in sensory experiences and product testing, it is in that field that Ludovic Depoortere, founder of Haystack, is keep to demonstrate and tell your more about the usage of VR for smell and taste tests. Discover how virtual reality technology enables marketers to study consumers’ experience of products in real life, or close to real life situations and whether they could provide new insights as compared to more traditional approaches.
Year of publication2017
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography (8390)

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