Web Survey Bibliography
Title Incorporating eye tracking into cognitive interviewing to pretest survey questions
Author Neuert, C.; Lenzner, T.
Source International Journal of Social Research, 19, 5, pp. 501-519
Year 2016
Access date 18.04.2017
Abstract
In this study, we investigated whether incorporating eye tracking into cognitive interviewing is effective when pretesting survey questions. In the control condition, a cognitive interview was conducted using a standardized interview protocol that included pre-defined probing questions for about one-quarter of the questions in a 52-item questionnaire. In the experimental condition, participants’ eye movements were tracked while they completed an online version of the questionnaire. Simultaneously, their reading patterns were monitored for evidence of response problems. Afterward, a cognitive interview was conducted using an interview protocol identical to that in the control condition. We compared both approaches with regard to the number and types of problems they detected. We found support for our hypothesis that cognitive interviewing and eye tracking complement each other effectively. As expected, the hybrid method was more productive in identifying both questionnaire problems and problematic questions than applying cognitive interviewing alone.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - Lenzner, T. (8)
- Incorporating eye tracking into cognitive interviewing to pretest survey questions; 2016; Neuert, C.; Lenzner, T.
- Investigating response order effects in web surveys using eye tracking; 2015; Karem Hoehne, J.; Lenzner, T.
- Does left still feel right? The optimal position of answer boxes in Web surveys - revisited; 2013; Lenzner, T., Kaczmirek, L.,Galesic, M.
- An Evaluation of Two Non-Reactive Web Questionnaire Pretesting Methods; 2012; Lenzner, T.
- Online Research @ GESIS; 2011; Kaczmirek, L., Lenzner, T.
- Effects of survey question clarity on data quality; 2011; Lenzner, T.
- Question Comprehensibility and Satisficing Behavior in Web Surveys; 2011; Lenzner, T.
- Cognitive process in answering questions: Are verbal labels in rating scales attended to?; 2011; Menold, N., Kaczmirek, L., Lenzner, T.