Web Survey Bibliography

Title Growing Beyond the Phone Tree
Source Marketing News, 48, 9, pp. 20
Year 2014
Access date 23.05.2017
Abstract The article discusses the use of phone trees in customer service, focusing on improving customer engagement and loyalty by engaging with customers online rather than through customer service representatives over the phone. Topics include the use of online surveys and contests; suggestions for analyzing customer service and online resources; and handling customer problems and dissatisfaction.
Year of publication2014
Bibliographic typeJournal article

Web survey bibliography - 2014 (332)