Web Survey Bibliography

Title Are There Differences Depending on the Device Used to Complete a Web Survey (PC or Smartphone) for Order-by-click Questions?
Source Field Methods; First Published February 16, 2017
Year 2017
Access date 13.07.2017
Abstract The development of web surveys has been accompanied by the emergence of new scales, taking advantages of the visual and interactive features provided by the Internet like drop-down menus, sliders, drag-and-drop, or order-by-click scales. This article focuses on the order-by-click scales, studying the comparability of the data obtained for this scale when answered through PCs versus smartphones. I used data from an experiment where panelists from the Netquest opt-in panel in Spain were randomly assigned to a PC, smartphone optimized, or smartphone not-optimized version of the same questionnaire in two waves. I found significant differences due to the device and optimization at least for some indicators and questions.
Year of publication2017
Bibliographic typeJournal article
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