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Web Survey Bibliography

Title Is There a Future for Surveys
Source Public Opinion Quarterly (POQ); 80, 1, pp. 205-212
Year 2017
Access date 24.08.2017
Abstract For decades, sample surveys have provided information of
value to sponsors in government, academia, business, and the public. That
value proposition is threatened now by declining survey participation and
the advent of competition from alternative data sources. In this environment,
some developments in survey practice include new thinking about
how to recruit respondents, new methods for applying communication
technology, and new approaches to blending survey and non-survey data.
Going forward, survey data may increasingly be one component of information
products, formed from various sources, including administrative
records and unstructured (“big”) data. The papers in this special issue of
Public Opinion Quarterly will contribute to discussions on how future
surveys should be conducted and their place in a new information order.
Year of publication2017
Bibliographic typeJournal article
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Web survey bibliography - Marketing/business (336)

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