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Web Survey Bibliography

Title Text Message Notification for Web Surveys
Year 2016
Access date 25.08.2017
Abstract Text messaging has grown in popularity in recent years, leading survey researchers to explore ways texts might be used as tools in the public opinion research process. In the U.S., at least, researchers must obtain consent from respondents before they are permitted to send an automated text. This means that text messaging can’t be used in standard one-off surveys of the public – surveys where pollsters reach out to a randomly sampled list of telephone numbers. Texting also presents measurement challenges in terms of offering only limited space for writing questions and requiring respondents to type rather than click. While these factors limit the utility of texting for interviewing itself, texting has been explored as a means of alerting people to complete a survey, such as by sending them a link to a web survey.1 A new study by Pew Research Center found that sending notifications via text to consenting survey panel members improves response time (people take the survey sooner, on average) and boosts the share of respondents completing the survey on a mobile device. It does not, however, increase the ultimate response rate over a longer field period compared with sending notifications by email only. (...)
Year of publication2016
Bibliographic typeReports, seminars

Web survey bibliography - Reports, seminars (389)