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Web Survey Bibliography

Title The worldwide increase in use of web-push methods that start with a mail contact; what have we learned and where might we be going?
Year 2017
Access date 08.09.2017
Abstract In the last ten years there has been a large increase in the use of web-push methods, whereby mail contact is used to request a web response, with the possibility of responding by other modes such as mail, telephone and in-person being offered later. Use of this methodology makes it possible to obtain response rates much higher than those that can be obtain by telephone or email contact alone, with most of the response coming over the Internet. In this paper I will review the development of this methodology and describe different ways that web-push surveys are being implemented, drawing from surveys done in Europe, North America and Asia. I will also discuss the advantages of this methodology as well as the considerable challenges that must be overcome for it to effective. The nature of these challenges range from questionnaire construction and question wording to overcoming the legitimate fears many people have over clicking on and responding to web surveys.
Year of publication2017
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography (4086)