Web Survey Bibliography

Title Notes from a Push2web(+mail) survey: the ISSP 2014 Citizenship survey in Spain
Author Mendez, M.
Year 2017
Access date 08.09.2017
Abstract The presentation will focus on the results of a Push2web(+mail) survey carried out in 2014 in Spain parallel to the International Social Survey Program face-to-face survey (ISSP Citizenship). Both surveys were carried out by the Centro de Investigaciones Sociológicas (CIS, www.cis.es), a public institution that has been doing around 50 political and social attitudes surveys every year since the mid 1970s. This Push2web(+mail) ISSP study was conceived as an experimental one, parallel to the usual face-to-face survey, since it was the first time the CIS such methodology in one of its surveys (and, to our knowledge, the first time it was used in a social attitudes survey in Spain). At the time the rate of penetration of the Internet was around 75%, but still very unequal among different age groups.
The Push2web(+mail) ISSP Citizenship survey used a full probability sample of 3,000 individuals over 18 years old, selected by the Spanish National Statistics Institute from the Population Register. Letters were addressed to all individuals in the sample with a URL and an individual password, inviting them to participate in the survey. After two reminders, those sampled individuals who had not completed the questionnaire online received a third letter with a paper questionnaire and a reply-paid envelope. 
Although the initial expectation was to have a low response rate, due to the lack of habit of the Spanish population with self-administered questionnaires, the survey obtained a very reasonable response rate (34% considering only Web and 44% including paper questionnaire follow-up). The presentation will analyze the response rate at the only-web phase and compare it with the mail mode (and comparing it altogether with the face-to-face mode), looking at the different socio-demographic profile of respondents. Several questions on Internet usage included in the questionnaire will make it possible to analyze the choice of mode Web/Mail according to this criterion. 
The Web+Mail sample split in three to do an experiment with incentives (one third of the sample was offered no incentive, on third a non-conditional 5 euros voucher and the last third was offered the same incentive conditional upon completion of the survey. The impact of the incentive upon response rates will also be analyzed in the presentation. 
Year of publication2017
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography (8390)

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