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Web Survey Bibliography

Title Address-based Online Surveying (ABOS): The impact of design features on response
Year 2017
Access date 08.09.2017
Abstract Over the last four years Kantar Public (formerly TNS BMRB in the UK) have developed and refined a pioneering (to the UK) low-cost random sample survey method - Address-based Online Surveying.
The drive for change was initiated by the Cabinet Office [1] which wanted Kantar Public to invent and test a lower cost version of its in-person interview Community Life survey. This offered, at the time, a unique opportunity to explore the feasibility of moving an official statistic from an in-person to online/postal measurement. 
The core UK ABOS design involves drawing a stratified random sample of addresses from the Royal Mail's postcode address file and sending an invitation letter to the occupant(s) at the sampled addresses inviting resident adult(s) to complete the survey online. Postal questionnaires are used to ensure inclusion of individuals who are offline.
Over the last couple of years Kantar Public have gathered response information across various ABOS studies and undertaken numerous experiments to help understand which design features work best in maximising response and/or improving sample representativeness. 
This paper brings together findings and conclusions from various ABOS studies, presenting evidence where available. With a particular focus on:

• What response rate can be achieved? 
• How does response vary across ABOS studies and why might this variation occur? 
• How can response be maximised? 
• Does response vary between subpopulations and what can be done about it? 
Year of publication2017
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography (4086)