Web Survey Bibliography

Title Pushing from telephone to web: a low-cost and effective way to conduct national election studies
Year 2017
Access date 08.09.2017
Abstract We use as a case study the Hellenic National Election Voter Study of 2015, which was conducted as a mixed mode combining telephone (CATI) and web (CAWI). In a list-based probability sample of a general population survey, web cannot be the only mode used, due the severe coverage issues that can arise. In Greece there is not a reliable official source which includes all the mail addresses of the population of the country. Hence, telephone mode using RDD is the most suitable offline mode which was preferred instead of the most expensive face-to face interviews. 
In this study, we have tried to encourage people who were contacted via telephone to respond to a web survey. We have contacted selected respondents via telephone, and we have asked them to provide us with their email addresses in order to send them an email invitation to complete the online questionnaire. We were still giving the option to older people who usually do not have email addresses to answer the questionnaire through a telephone interview, in order to enable people who are less familiar with new technologies and Internet to participate in our survey. 
In this paper we present data related to whether people were reluctant to provide email addresses on the phone and how many of them who have provided their email addresses, have answered the online questionnaire. In addition, we focus on the impact of reminders to the response rate of the survey. Maximum 6 follow-up reminders were sent through email to the respondents who had not completed the questionnaire, in order to increase the response rate of the survey. Almost 2245 invitations were sent and 60 respondents were interviewed via telephone. After sending all reminders we have collected 940 fully completed questionnaires, 336 partially completed questionnaires and 25 refusals (people who informed us that they have changed their mind and they are not interested in participating).

By taking advantage of new technology tools we have managed to keep expenses down pushing people to web instead of the more expensive telephone interviews. In a period, when research funds for the social sciences are decreasing - not only in Greece but also in a global level - we present this innovative low cost survey design as a reliable alternative. Especially if we take into account that in the future the internet penetration will be higher, restricting the coverage issues that exist, the need to push to web becomes more and more urgent.
Year of publication2017
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography (8371)