Web Survey Bibliography

Title Interviewer Gender and Survey Responses: The Effects of Humanizing Cues Variations
Year 2017
Access date 16.09.2017
Abstract According to social interface theory (Nass et al. 1996; Nass et al. 1997; Fogg & Nass 1996), humanizing information sent by the computer causes reactions typical of human-to-human interactions. Based on these findings, several methodological research studies have been conducted in order to investigate whether the regularities described by the psychologists can be observed in internet surveys in the form, among other things, of interviewer effect (e.g., Tourangeau et al. 2003; Couper et al. 2003; Fuchs 2009). These research results, however, seem to be inconsistent.
In this presentation, we report selected results from an experiment conducted in November and December 2016 among university students (N=900) as part of the research project funded by the Polish National Science Center. This project aims to estimate the influence of humanizing cues on the quality of the data obtained in internet surveys. The presentation shows the findings concerning the impact of the interviewer’s gender on the data. The experiment was based on the multifactorial plan in equal, completely randomized groups. Form of imitation/presence of the interviewer was our major independent variable (factor A) in four scenarios: (1) CAWI/text (with all stimuli presented in the form of text); (2) CAWI/photo (with stimuli presented in the form of text and an interviewer photo); (3) CAWI/movie (with all stimuli presented in the form of video of real interviewers and, additionally, the answers presented in the form of text); and (4) CAPI. The other independent variables were: interviewer gender (factor B, nested within factor A), with two values (male/female) and an extra version with no information for interviewer gender (“we”); interviewer (factor C, random factor nested within factors A & B), where five male and five female interviewers were engaged; and interviewer gender (factor D, constant factor) with two values (male/female).
Year of publication2017
Bibliographic typeConferences, workshops, tutorials, presentations
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