Web Survey Bibliography
Title Displaying Videos in Web Surveys: Implications for Complete Viewing and Survey Responses
Source Social Science Computer Review; 35, 5, pp. 654-665
Year 2017
Database SAGE Journals Online
Access date 24.10.2017
Abstract Videos are often used in web surveys to assess attitudes. While including videos may allow researchers to test immediate reactions, there may be issues associated with displaying videos that are overlooked. In this article, we examine the effects of using video stimuli on responses in a probability-based web survey. Specifically, we evaluate the association between demographics, mobile device usage, and the ability to view videos; differences in ad recall based on whether respondents saw a video or still images of the video; whether respondents’ complete viewing of videos is related to presentation order; and the data quality of follow-up questions to the videos as a function of presentation order and complete viewing. Overall, we found that respondents using mobile browsers were less likely to be able to view videos in the survey. Those who could view videos were more likely to indicate recall compared to those who viewed images, and videos that were shown later in the survey were viewed in their entirety less frequently than those shown earlier. These results directly pertain to the legitimacy of using videos in web surveys to gather data about attitudes.
Access/Direct link Journal Homepage (abstarct) / (full text)
Year of publication2017
Bibliographic typeJournal article
Web survey bibliography - Social Science Computer Review (82)
- Displaying Videos in Web Surveys: Implications for Complete Viewing and Survey Responses; 2017; Mendelson, J.; Lee Gibson, J.; Romano Bergstrom, J. C.
- Examining Completion Rates in Web Surveys via Over 25,000 Real-World Surveys; 2017; Liu, M.; Wronski, L.
- Article Establishing an Open Probability-Based Mixed-Mode Panel of the General Population in Germany...; 2017; Bosnjak, M.; Dannwolf, T.; Enderle, T.; Schaurer, I.; Struminskaya, B.; Tanner, A.; Weyandt, K.
- Why Do Web Surveys Take Longer on Smartphones?; 2016; Couper, M. P.; J. J.Peterson, G. J.
- Do Initial Respondents Differ From Callback Respondents? Lessons From a Mobile CATI Survey; 2016; Vicente, P.; Marques, C.
- Thinking Inside the Box Visual Design of the Response Box Affects Creative Divergent Thinking in an...; 2016; Mohr, A. H.; Sell, A.; Lindsay, T.
- What is the gain in a probability-based online panel to provide Internet access to sampling units that...; 2016; Revilla, M.; Cornilleau, A.; Cousteaux, A-S.; Legleye, S; de Pedraza, P.
- The Dynamic Identity Fusion Index: A New Continuous Measure of Identity Fusion for Web-Based Questionnaires...; 2016; Jimenez, J.; Gomez, A.; Buhrmester, M.; Whitehouse, H.; Swann, W. B.
- When Should I Call You? An Analysis of Differences in Demographics and Responses According to Respondents...; 2016; Vicente, P.; Lopes, I.
- Solving the Nonresponse Problem With Sample Matching?; 2016
- Does the Inclusion of Non-Internet Households in a Web Panel Reduce Coverage Bias?; 2016; Eckman, S.
- Respondent Conditioning in Online Panel Surveys: Results of Two Field Experiments; 2016; Struminskaya, B.
- Measuring Political Knowledge in Web-Based Surveys: An Experimental Validation of Visual Versus Verbal...; 2015; Munzert, S.; Selb, P.
- A Review of Issues in Gamified Surveys; 2015; Keusch, F.; Zhang, Che.
- Metrics and Design Tool for Building and Evaluating Probability-Based Online Panels; 2015; DiSogra, C.; Callegaro, M.
- Response Effects of Prenotification, Prepaid Cash, Prepaid Vouchers, and Postpaid Vouchers: An Experimental...; 2015; van Veen, F.; Goeritz, A.; Sattler, S.
- The Influence of the Answer Box Size on Item Nonresponse to Open-Ended Questions in a Web Survey ; 2015; Zuell, C.; Menold, N.; Koerber, S.
- What are the Links in a Web Survey Among Response Time, Quality, and Auto-Evaluation of the Efforts...; 2015; Revilla, M.; Ochoa, C.
- Comparing a Cell Phone Survey and a Web Survey of University Students ; 2015; Couper, M. P.; Kim, S.; Woo, Y.
- Improving Survey Response Rates in Online Panels Effects of Low-Cost Incentives and Cost-Free Text Appeal...; 2014; Pedersen, M. J., Nielsen, C. V.
- The Influence of the Answer Box Size on Item Nonresponse to Open-Ended Questions in a Web Survey; 2014; Zuell, C., Menold, N., Koerber, S.
- What are the Links in a Web Survey Among Response Time, Quality, and Auto-Evaluation of the Efforts...; 2014; Revilla, M., Ochoa, C.
- Recruitment of Sex Buyers: A Comparison of the Efficacy of Conventional and Computer Network-Based Approaches...; 2013; Kolar, K., Atchison, C.
- Data Quality in PC and Mobile Web Surveys; 2013; Mavletova, A. M.
- Combining Mail and E-Mail Contacts to Facilitate Participation in Mixed-Mode Surveys; 2013; Israel, G. D.
- Effects of E-Mailed Versus Mailed Invitations and Incentives on Response Rates, Data Quality, and Costs...; 2013; Dykema, J., Stevenson, J., Klein, L., Kim, Y., Day, B.
- How Do Lotteries and Study Results Influence Response Behavior in Online Panels?; 2013; Goeritz, A., Luthe, S. C.
- Mode Effects in Free-list Elicitation: Comparing Oral, Written, and Web-based Data Collection; 2013; Gravlee, C. C., Bernard, H. R., R., Jacobsohn, A.Maxwell, C. R.
- Using the Internet to Administer More Realistic Vignette Experiments; 2012; Caro, F. G., Ho, T., McFadden, D., Gottlieb, A. S., Yee, C., Chan, T.,
- Succinct Survey Measures of Web-Use Skills; 2012; Hargittai, E., Hsieh, Y. P.
- LinkedIn and Facebook in Belgium: The Influences and Biases of Social Network Sites in Recruitment and...; 2011; Caers, R., Castelyns, V.
- Measuring Political Knowledge in Telephone and Web Surveys: A Cross-National Comparison; 2011; Strabac, Z., Aalberg, T.
- Using Questionnaire Design to Fight Nonresponse Bias in Web Surveys; 2010; Vicente, P., Reis, E.
- Asking Factual Knowledge Questions: Reliability in Web-Based, Passive Sampling Surveys ; 2009; Elo, K.
- An Update on Survey Measures of Web-Oriented Digital Literacy; 2009; Hargittai, E.
- The Influence of Topic Interest and Interactive Probing on Responses to Open-Ended Questions in Web...; 2009; Holland, J. L., Christian, L. M.
- How Demographic Characteristics Affect Mode Preference in a Postal/Web Mixed-Mode Survey of Australian...; 2007; Diment, K., Garrett-Jones, S.
- Reducing Nonresponse by SMS Reminders in Mail Surveys; 2007; Virtanen, V., Sirkiä, T., Jokiranta, V. Sirkia, T.
- Compensating for low topic interest and long surveys: A field experiment on nonresponse in Web surveys...; 2007; Marcus, B., Bosnjak, M., Lindner, S., Pilischenko, S., Schuetz, A.
- Drop Downs and Scroll Mice: The Effect of Response Option Format and Input Mechanism Employed on Data...; 2007; Healey, B.
- Cash Lotteries as Incentives in Online Panels; 2006; Goeritz, A.
- When Methodology Interferes With Substance; 2005; Schoen, H., Faas, T.
- From Crayons to Computers: The Evolution of Computer use in Redistricting; 2005; Altman, M., MacDonald, K., McDonald, M.
- Survey Measures of Web-Oriented Digital Literacy; 2005; Hargittai, E.
- The Labelling Game: A Conceptual Exploration of Deviance on the Internet; 2005; Denegri-Knott, J., Taylor, J.
- E-Mail Contacts: A Test of Complex Graphical Designs in Survey Research; 2004; Whitcomb, M. E., Porter, S. R.
- Impacts of the Use of E-Mail and the Internet on Personal Trip-Making Behavior; 2004; Tonn, B. E., Hemrick, A.
- How You Ask Counts: A Test of Internet-Related Components of Response Rates to a Web-Based Survey; 2004; Trouteaud, A. R.
- Using the Online Medium for Discursive Research About People With Disabilities; 2004; Bowker, N., Tuffin, K.
- Classifying and Coding Online Actions.; 2004; Hargittai, E.