Web Survey Bibliography

Title An Empirical Assessment of Data Collection Using the Internet
Source Personnel Psychology, 51, 3, pp. 709-725
Year 1998
Access date 20.07.2004
Abstract

Numerous commentaries in scholarly journals have extolled the utility of the Internet for scientists and researchers (e.g., Kelly-Milburn & Milburn, 1995; Landis, 1995; McGlade, Milot, & Scales, 1996; Rosen & Petty, 1995). These articles highlight the possibilities and potential of email, list servers, and news groups as tools for researchers. rganizations have also put some of these new technologies to work in service of recruiting and  selection (e.g., Berner, 1994; Schmitt, 1997). Another application of new technology that appears to have enormous potential for organizations is use of the Internet for organizational surveys. Kuhnert and McCauley (1996) outline a variety of new technologies, including email, as viable resources for organizational data coll... 

Identical questionnaire items were used to gather data from 2 samples of employees. One sample (n = 50) responded to a survey implemented on the World Wide Web. Another sample (n = 181) filled out a paper version of the survey. Analyses of the 2 data sets supported an exploration of the viability of World Wide Web data collection. The World Wide Web data had fewer missing values than the paper and pencil data. A covariance analysis simultaneously conducted in both samples indicated similar covariance structures among the tested variables. The costs and benefits of using access controls to improve sampling are discussed. Four applications that do not require such access controls are discussed.

Year of publication1998
Bibliographic typeJournal article
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Web Survey Bibliography (6352)

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