Web Survey Bibliography

Title Marketing research in the new millennium: emerging issues and trends
Author Malhotra, N. K., Peterson, M.
Source Marketing Intelligence & Planning, 19, 4, pp. 216-232
Year 2001
Access date 20.05.2004
Abstract Given the focus of the special issue, the present paper combines both the academic and the practitioner perspectives to highlight several issues and emerging trends that will shape the role of marketing research in the new millennium. These include a redefinition of the marketing researcher, the on-going nature of marketing research, qualitative research, quantitative research, international marketing research, Internet marketing research, and ethical issues in marketing research.
Access/Direct link Emerald (full text); Ingenta Select (full text)
Year of publication2001
Bibliographic typeJournal article
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