Web Survey Bibliography
Title Conjoint Analysis of Public Preferences for Farmland Protection: An Interactive World Wide Web Survey
Author Mackenzie, J. E., Mackenzie, E. O.
Year 1996
Access date 20.07.2004
Abstract We develop a Perl script to administer an experimental WWW survey (http://bluehen.ags.udel.edu/survey) analyzing public preferences for farmland protection. The survey first explains a public purchase-of-development-rights (PDR) program under which farmland owners may bid to sell their development rights to a state farmland preservation board. Sellers retain possession of their land, but it can never be developed. Survey respondents evaluate five hypothetical offers to sell development rights, as if they were serving on the farmland preservation board. Each respondent makes a series of pairwise choices between farms, portrayed both graphically and verbally. Each mouse click on the image of a preferred farm is trapped by a CGI function in the script and passed to an insertion sort algorithm which determines the next logical comparison pair and displays it using standard HTML table formatting. The script determines a complete preference order for the five farms from 6-8 pairwise comparisons, then elicits a final numerical rating for each farm in the preference order, and e-mails the responses to the authors.
The survey is based on an orthogonal experimental design consisting of 25 farms described by nine attributes: total acreage, percent forest, farm type, adjacency to other protected farmland, road frontage lost to development, farm income, local development pressure, long-term viability of agriculture, and the owner's offer price for the development rights. A statistical analysis of preliminary response data yields plausible preference weights for the farm attributes, demonstrating the technical feasibility of this survey technique.
The survey is based on an orthogonal experimental design consisting of 25 farms described by nine attributes: total acreage, percent forest, farm type, adjacency to other protected farmland, road frontage lost to development, farm income, local development pressure, long-term viability of agriculture, and the owner's offer price for the development rights. A statistical analysis of preliminary response data yields plausible preference weights for the farm attributes, demonstrating the technical feasibility of this survey technique.
Year of publication1996
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - 1996 (76)
- The VSB-Center savings project: Data collection methods, questionnaires and sampling procedures; 1996; Nyhus, E. K.
- The how and why of response latency measurement in telephone interviews; 1996; Bassili, J. N.
- The Direction of context effects. What determines assimilation or contrast in attitude measurement?; 1996; Sudman, S., Bradburn, N. M., Schwarz, N.
- SUS - A quick and dirty usability scale; 1996; Brooke, J.
- Satisficing in surveys: Initial evidence; 1996; Krosnick, J. A. et al.
- Response latency as a signal to question problems in survey research; 1996; Bassili, J. N., Scott, S. B.
- Reducing mode effects in "mark all that apply" questions; 1996; Mooney, G. M., Carlson, B. L.
- Psychological sources of context effects in survey measurement; 1996; Sudman, S., Bradburn, N. M., Schwarz, N.
- Order effects within a question: Presenting categorical response alternatives; 1996; Sudman, S., Bradburn, N. M., Schwartz, N.
- Cognition and communication: Judgmental biases, research methods, and the logic of conversation; 1996; Schwarz, N.
- Addressing disturbing and disturbed consumer behavior: Is it necessary to change the way we conduct...; 1996; Petty, R. E., Cacioppo, J. T.
- A coding system for appraising questionnaires; 1996; Lessler, J. T., Forsyth, B. H.
- CGI scripts: Gateways to World-Wide Web power; 1996; Kieley, J. M.
- Polls, Surveys, and Choice Processor Technology on the World Wide Web; 1996; Urken, A. B.
- Evaluation of a computer-assisted self-interview component in a computer-assisted personal interview...; 1996; Couper, M. P., Rowe B.
- Changes in Interview Setting Under CAPI; 1996; Couper, M. P.
- The Internet: A New Opportunity for Marketing Research Firms; 1996; Iyer, R.
- The Methodological Issues in WWW Surveys; 1996; Vehovar, V., Batagelj, Z.
- A Web-Based Intelligent Survey Tool; 1996; Chen-Chi, S., Chen-Chi, C.
- Survey Research on the Internet: Trends and Practices among Major Companies Operating in the United...; 1996; Anonymous
- Using the Internet for travel and tourism survey research: Experiences from the net traveler survey; 1996; Schonland, A., Williams, P.
- Survey Said for the Web; 1996; Anonymous
- A Discussion of Data Collection Via the Internet; 1996; Sweet, E., Russell, C. E.
- Comparative Results between Computer Aided Data Collection Methods; 1996; MacElroy, W.
- How do You Know if Your Advertising is In Line On-line; 1996; Hollis, N.
- The Use of Internet as a Data Collection Method; 1996; Comley, P.
- Model-Based Inference for Complete-Data Statistics: From Voluntary Responses to Internet Surveys; 1996; Danes, J. E.
- Electronic Surveys: Methodological Implications for Using the World Wide Web to Collect Survey Data; 1996; Bertot, J. C., McClure, C. R.
- E-mail survey response rates: targeting increases response; 1996; Jackson, L. A., DeCormier, R.
- Emerging trends in the WWW user population; 1996; Pitkow, J. E., Kehoe, C. M.
- On-Line Research: Applications and Opportunities; 1996; Rounds, B., O'Donnell, A.
- Psychological Surveys on the Web; 1996; Bosnjak, M.
- TDE and Beyond: Data Collection on the World Wide Web; 1996; Clayton, R. L., Werking, G. S., Harrell, L. J.
- Surveying the Internet: Democratic Theory and Civic Life in Cyberspace; 1996; Fisher, B., Margolis, M., Resnik, D.
- The Transition to CAPI: Issues and Lessons Learned; 1996; Hillmer, T., Young, S.
- What a tangled Web: Conducting research on client WWW Sites; 1996; Hughes, D. W. W.
- Virtual Reality and Consumer Research: The Future is Here Today; 1996; Needel, S.P.
- WWW Site Measurement: A Collective Interview; 1996; Hurwitz, R.
- Looking for data in all the right places; 1996; Crowley, A.
- Is May Research Ethical?; 1996; Duncan, G.T.
- Virtual research exists, but how real is it; 1996; Roller, M.R.
- Online research costs about half that of traditional methods; 1996; Cleland, K.
- Cost and demand analysis of excimer laser use: First World Wide Web Internet survey of the interest...; 1996; Borer, M. J., Hebert, T. E., Breshears, D.
- Doing the right thing: Ethical cyberspace research; 1996; Boehlefeld, S.P.
- What's wrong with the "Golden Rule"? Conundrums of conducting ethical research in cyberspace; 1996; Allen, C.
- When cyberresearch goes awry: The ethics of the Rimm "Cyberporn" study; 1996; Thomas, J.
- Informed consent in the study of on-line communities: A reflection on the effects of computer-mediated...; 1996; Reid, E.
- Researching Internet Communities: Proposed Ethical Guidelines for the Reporting of Results; 1996; King, S. A.
- Introduction: A Debate about the Ethics of Fair Practices for Collecting Social Science Data in Cyberspace...; 1996; Thomas, J.
- Early Survey Research on the Internet: Review, Illustration and Evaluation; 1996; Strauss, J.