Web Survey Bibliography
Title Conjoint Analysis of Public Preferences for Farmland Protection: An Interactive World Wide Web Survey
Author Mackenzie, J. E., Mackenzie, E. O.
Year 1996
Access date 20.07.2004
Abstract We develop a Perl script to administer an experimental WWW survey (http://bluehen.ags.udel.edu/survey) analyzing public preferences for farmland protection. The survey first explains a public purchase-of-development-rights (PDR) program under which farmland owners may bid to sell their development rights to a state farmland preservation board. Sellers retain possession of their land, but it can never be developed. Survey respondents evaluate five hypothetical offers to sell development rights, as if they were serving on the farmland preservation board. Each respondent makes a series of pairwise choices between farms, portrayed both graphically and verbally. Each mouse click on the image of a preferred farm is trapped by a CGI function in the script and passed to an insertion sort algorithm which determines the next logical comparison pair and displays it using standard HTML table formatting. The script determines a complete preference order for the five farms from 6-8 pairwise comparisons, then elicits a final numerical rating for each farm in the preference order, and e-mails the responses to the authors.
The survey is based on an orthogonal experimental design consisting of 25 farms described by nine attributes: total acreage, percent forest, farm type, adjacency to other protected farmland, road frontage lost to development, farm income, local development pressure, long-term viability of agriculture, and the owner's offer price for the development rights. A statistical analysis of preliminary response data yields plausible preference weights for the farm attributes, demonstrating the technical feasibility of this survey technique.
The survey is based on an orthogonal experimental design consisting of 25 farms described by nine attributes: total acreage, percent forest, farm type, adjacency to other protected farmland, road frontage lost to development, farm income, local development pressure, long-term viability of agriculture, and the owner's offer price for the development rights. A statistical analysis of preliminary response data yields plausible preference weights for the farm attributes, demonstrating the technical feasibility of this survey technique.
Year of publication1996
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography (6359)
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- New Ways of Survey Data Collection: Touchscreens; 2002; Weichbold, M.
- A Comparison of Response Rate, Response Time, and Costs of Mail and Electronic Surveys; 2002; Shannon, D. M., Bradshaw, C. C.
- Describing response behavior in websurveys using client side paradata; 2002; Heerwegh, D.
- Learning the Web: Internet User Experience and Response to Web Marketing in Sweden; 2002; Dahlen, M.
- The Internet and knowledge gaps - A theoretical and empirical investigation; 2002; Bonfadelli, H.
- The Digital Divide, Individuals and Governance: Opportunities and Challenges; 2002; Reddick, A.
- Community Access and the Digital Divide: with Maritime Subtitles; 2002; Rideout, V.
- New Technologies and Survey Data Collection: Challenges and Opportunities; 2002; Couper, M. P.
- ICT and Business Performance in Italy; 2002; de Panizza, A., Nascia, L., Nurra, A., Oropallo, F., Riccardini, F.
- Information And Communication Technologies And E-Commerce In Basque Companies: A Statistical Approach...; 2002; Moran Alaez, E.
- The Digital Divide: Diffusion and use of ICTs; 2002; Montagnier, P., Muller, E., Vickery, G.
- The EU surveys on ICT usage of enterprises; 2002; Deiss, R.
- Visual Design Effects in Web Surveys; 2002; Couper, M. P.
- The Use of Web-Based Surveys for Academic Research in the Field of Engineering; 2002; Roztocki, N., Morgan, S. D.
- Nonresponse Error and Mode Effects in Web-based Surveys; 2002; Dean, L.
- Incorporating Internet Surveys into Mixed-Mode Survey Designs; 2002; Tarnai, J.
- Cognitive processes in Web Surveys; 2002; Fuchs, M.
- Interactive Aspects of Web Surveys: Lack of Use, Ease of Use and User Models; 2002; Conrad, F. G.
- Does Propensity Score Weighting Work for Web Surveys?; 2002; Forsman, G., Varedian, M.
- Weighting Issues in Web-Surveys; 2002; Varedian, M.
- Recruiting respondents for web surveys: random and other samples; 2002; Schonlau, M.
- The development and administration of a population based Multimedia Computer Assisted Self Interview...; 2002; Robinson, E. M., Watson, P. D., Clark, T. C., Ameratunga, S. N.
- Determinants of Web mode choice in a ''Web and paper'' survey in a high education population; 2002; Romano, M. F., Himmelmann, M.
- Successful Recruitment for Online Access Panels; 2002; Goeritz, A.
- Building Relationships with Portal Users: The Interplay of Motivation and Relational Factors; 2002; Yoon, D., Cropp, F., Cameron, G.
- The Impact of the Internet on Society; 2002; Allin, P., Bowman, J., Cooper-Green, E. J., Randall, C.
- Can Adopters Narrow the Digital Divide? The Case of Greece; 2002; Leandros, N.
- Measuring the Digital Divide; 2002; Riccardini, F., Fazio, M.
- Proprietary market research: are online panels appropriate?; 2002; McDevitt, P. K., Small, M. H.
- Visual Analog Scales: Do they have a role in the measurement of preferences for health states?; 2001; Torrance, G. W., Feeny, D., Furlong, W.
- Trends in household survey nonresponse: A longitudinal and international comparison; 2001; de Leeuw, E. D., de Heer, W.
- The construction of attitudes; 2001; Schwarz, N., Bohnerd, G.
- Subscale distance and item clustering effects in self-administered surveys: A new metric; 2001; Bradlow, E. T., Fitzsimons, G. J.
- Sociability and usability in online communities: determining and measuring success; 2001; Preece, J.
- On the use of college students in social science research: Insights from a second‐order meta&#...; 2001; Peterson, R. A.
- Introduction to behavioral research on the internet; 2001; Birnbaum, M. H.
- Improving the measurement of quality of life in older people: the York SF-12; 2001; Iglesias, C. P., Birks, Y. F., Torgerson, D. J.
- Experiments on column width spacing in the University of Michigan Student Life Survey; 2001; Boyd, C. J., McCabe, S. E., Couper, M. P., Crawford, S. D.
- Building an alternative response process model for business surveys; 2001; Willimack, D. K., Nichols, E. M.
- Ethische Dimensionen der Online-Forschung; 2001; Dzeyk, W.
- Panel Bias from Attrition and Conditioning: A Case Study of the Knowledge Networks Panel; 2001; Clinton, J. D.
- Standards for Quality Assurance for Online Surveys; 2001
- Differential effects of Ecstasy and cannabis on self-reports of memory ability: a web-based study; 2001; Rodgers, J., Buchanan, T., Scholey, A. B., Heffernan, T. M., Ling, J., Parrott, A. C.
- Ethical issues in qualitative research on internet communities; 2001; Eysenbach, G., Till, E. J.
- Web experiment on colour harmony principles applied to computer user interface design; 2001; Laugwitz, B.
- Knowledge acquisition, navigation and eye movements from text and hypertext; 2001; Naumann, A., Waniek, J., Krems, J. F.
- CGI versus JavaScript: A Web experiment on the reversed hindsight bias; 2001; Schwarz, S., Reips, U. -D.
- Stimulus delivery on the Web: What can be presented when calibration isn t possible; 2001; Krantz, J. H.
- Score Reliability in Webor Internet-Based Surveys: Unnumbered Graphic Rating Scales versus Likert-Type...; 2001; Cook, C., Heath, F., Thompson, R. L., Thompson, B.