Web Survey Bibliography
Title Conjoint Analysis of Public Preferences for Farmland Protection: An Interactive World Wide Web Survey
Author Mackenzie, J. E., Mackenzie, E. O.
Year 1996
Access date 20.07.2004
Abstract We develop a Perl script to administer an experimental WWW survey (http://bluehen.ags.udel.edu/survey) analyzing public preferences for farmland protection. The survey first explains a public purchase-of-development-rights (PDR) program under which farmland owners may bid to sell their development rights to a state farmland preservation board. Sellers retain possession of their land, but it can never be developed. Survey respondents evaluate five hypothetical offers to sell development rights, as if they were serving on the farmland preservation board. Each respondent makes a series of pairwise choices between farms, portrayed both graphically and verbally. Each mouse click on the image of a preferred farm is trapped by a CGI function in the script and passed to an insertion sort algorithm which determines the next logical comparison pair and displays it using standard HTML table formatting. The script determines a complete preference order for the five farms from 6-8 pairwise comparisons, then elicits a final numerical rating for each farm in the preference order, and e-mails the responses to the authors.
The survey is based on an orthogonal experimental design consisting of 25 farms described by nine attributes: total acreage, percent forest, farm type, adjacency to other protected farmland, road frontage lost to development, farm income, local development pressure, long-term viability of agriculture, and the owner's offer price for the development rights. A statistical analysis of preliminary response data yields plausible preference weights for the farm attributes, demonstrating the technical feasibility of this survey technique.
The survey is based on an orthogonal experimental design consisting of 25 farms described by nine attributes: total acreage, percent forest, farm type, adjacency to other protected farmland, road frontage lost to development, farm income, local development pressure, long-term viability of agriculture, and the owner's offer price for the development rights. A statistical analysis of preliminary response data yields plausible preference weights for the farm attributes, demonstrating the technical feasibility of this survey technique.
Year of publication1996
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography (6390)
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- Knowing Me, Knowing You: Reciprocal Self-Disclosure in Internet-Based Surveys; 2001; Joinson, A. N.
- Two online surveys of Italian Internet audiences: a summary of findings; 2001; Magistretti, S.
- Advertising research in the 21st century. A new method for the Internet age; 2001; Hollier, E. A., Remington, K. C.
- The quality of online panels. A methodological test; 2001; Hoppe, M., Lamp, R.
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- Mixing research techniques for a mixed economy; 2001; Twyman, T., Mundy, C.
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- RAJAR respondents. A re-contact survey; 2001; Stockley, J., Farmer, T.
- The comparison of two radio diary methodologies; 2001; Tolkunow, E.
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- Raising responses among young people. E-diaries, phone motivation and incentives; 2001; Appel, M.
- Over the Net. Taking advantage of the Internet in radio measurement; 2001; Cohen, E., O'Hare, B., Jones, L.
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- A General Introduction to the Design of Questionnaires for Survey Research; 2001; Burgess, T. F.
- Chinese online consumers' responses to web-based data collection efforts: A comparison with American...; 2001; Zhang, Y., Wang, C. C. L., Chen, J. Q.
- Internet Audience Measurement: A Practitioner's View; 2001; Coffey, S.
- Documentation for 2001 Winter Internet Survey; 2001; Alvarez, M. R., Sherman, R.
- Using touch screen audio-CASI to obtain data on sensitive topics; 2001; Cooley, P. C., Rogers, S. M., Al-Tayyib, A. A., Ganapathi, L. F., Willis, G. B., Turner, C. F.
- Sample Selection and the Internet Survey of American Opinion (ISAO); 2001; VanBeselaere, C.
- Dyspnea During Panic Attacks: An Internet Survey of Incidences of Changes in Breathing; 2001; Anderson, B., Ley, R.
- Using modern IT tools to assess the awareness of MDs on radiation issues and plan a continuous education...; 2001; Barmid, P. D., Psarouli, E., Stilou, S.
- Does the Internet Increase, Decrease, or Supplement Social Capital? Social Networks, Participation,...; 2001; Wellman, B., Haase, A. Q., Witte, J. C., Hampton, K. N.
- Marketing Educator Internet Adoption in 1998 versus 2000: Significant Progress and Remaining Obstacles...; 2001; Lincoln, D. J.
- Practitioner and Academic Recommendations for Internet Marketing and E–Commerce Curricula; 2001; Mitchell, T., Strauss, J.
- Confusion of Group Interest and Self-Interest in Parochial Cooperation on Behalf of a Group; 2001; Baron, J.
- Web-based surveys: reaching potential respondents on-line; 2001; Goldby, T. J., Savitskie, K., Stank, T. P., Vickery, S. K.
- On-line Surveys in International Marketing Research: Pros and Cons; 2001; Ilieva, J., Baron, S., Healey, N. M.
- When money doesn't talk; 2001; Funk, S., McCallum-Keeler, G.
- Reaching IT professionals: online vs. telephone interviewing; 2001; Van Houten, B.
- A comparison of Internet and mail survey methodologies; 2001; Medlin, B., Whitten, D.
- Qualitatively Speaking: Online focus groups are no substitute for the real thing; 2001; Greenbaum, T.
- Randomized Testing of Alternative Survey Formats Using Anonymous Volunteers on the World Wide Web; 2001; Bell, D. S. Mangione, C.M. Kahn, Jr., C.E.
- Designing a questionnaire that dives beneath the surface; 2001; Humphreys, G., McNeish, J.
- Online focus group FAQs; 2001; Zinchiak, M.
- Telephone Survey Methodology; 2001; Groves, R. M., Biemer, P. P., Lyberg, L. E., Massey, J. T., Nicholls II, W. L., Waksberg, J.
- Research at Web speed; 2001; Van Yoder, S.
- Field of dreams; 2001; Osbourne, C.
- In the flesh or online? Exploring qualitative research methodologies; 2001; Seymour, W.S.
- The Web Experimental Psychology Lab: Five years of data collection on the Internet; 2001; Reips, U. -D.