Web Survey Bibliography
Title The Internet: Marketing Researcher's Panacea or Pandora's Box?
Author Gurney, P.M., Chambers, E., Grant, L., Shah, S., Sullivan, M.
Source The Marketing Review, 4, 1, pp. 27-46
Year 2004
Database Ingenta Select
Access date 21.07.2004
Abstract The emergence of the internet as a viable means of acquiring information has resulted in a plethora of studies examining the effectiveness and efficiency of the technology as a marketing research tool. However, the majority of research pertaining to examine the efficacy of the medium as a means to acquire marketing information has ignored the more substantive issues of information quality. This empirical study identifies whether the relative theoretical advantages and disadvantages of the internet, so frequently discussed in the literature, are actually experienced by professional market researchers. Based on an internet survey of UK market research practitioners, we argue that rather than representing a revolutionary research technology, the internet is a complementary research tool, the efficacy of which is contingent on the research objective.
Access/Direct link Ingenta Select (full text)
Year of publication2004
Bibliographic typeJournal article
Web Survey Bibliography - 2004 (512)
- Meta Analysis of Reliability and Validity Estimates for Egocentered Network Data Using a Multilevel...; 2004; Coenders, G., Coromina, L.
- Collecting Data on Ego-Centered Social Networks on the Web: Methodological Issues; 2004; Lozar Manfreda, K., Koren, G., Vehovar, V., Hlebec, V.
- Effects of Immediate versus Delayed Notification of Prize Draw Results and Announced Survey Duration...; 2004; Tuten, T. L., Galesic, M., Bosnjak, M.
- A Comparison of Lab-Based and On-Site Usability Testing; 2004; Dean, E.
- To Do or Not to Do?: A Comparison of Behavioral Intention Measures; 2004; Thomas, R. K., Behnke, C. S., Johnson, A. M.
- Item Non-response: Don't Know about Mandatory Responses?; 2004; Thomas, R. K., Johnson, A. M., Behnke, C. S.
- A Global Study of Knowledge Workers: Using the Internet, Dealing with Cultural Variation, and Commercial...; 2004; Day, R., Ross, J.
- Cognitive Interviewing and the Use of Visual Design Principles: A Case Study; 2004; Stettler, K., Nguyen, T.
- Is the American Public as Informed about Science as They Say They Are?; 2004; Gentry, R. J.
- Effects of Mode of Interview, and moderating variables on Erectile and Ejaculatory Function Measures; 2004; Catania, J.A., Rosen, R. J., Wood Johnson, R., Jacobs, S., Sallis, J., Shpilsky, A.
- CASI Supplemental Survey Nonresponse; 2004; Kim, J., Smith, T. W., Kim, S., Kang, J.-H., Berktold, J.
- The Effects of Correcting for Sample Selection Bias in Internet Panel Surveys Based on Random Digit...; 2004; Cameron, T. A., de Shazo, J. R., Dennis, J. M., Lee, R. J.
- Moving BRFSS from RDD to Multimode: A Web/Mail/Telephone Experiment; 2004; Mokdad, A., Link, M. W.
- Web Survey Design and Implementation - SOLD OUT; 2004; Couper, M. P.
- Implementing Web-based Statistical Tools; 2004; West, W.
- Competitive Advantage with eSTAT; 2004; Ramirez, J. G., Ramirez, B., Nagy, S.
- Adjusting Responses in a Nonprobability Web Panel Survey by the Propensity Score-weighting; 2004; Yoshimura, O.
- On the Variability of Estimates Based on Propensity-score-weighted Data from Web Panels; 2004; Forsman, G., Danielsson, S. , Isaksson, A.
- Propensity Score Matching as a Bias Correction Method for Internet-based Studies; 2004; Bremer, J., Terhanian, G., Strange, P.
- Attempting to Adjust for Selection Bias in Web Surveys with Propensity Scores: The Case of the Health...; 2004; Schonlau, M., Couper, M. P., Winter, J.
- Propensity Score Adjustment for Web Surveys; 2004; Lee, Sunghee
- Web, Mail, and Mixed-mode Data Collection in a Survey of Advanced Technology Program Applicants; 2004; Kerwin, J., Brick, P. D., Levin, K., Cantor, D., O'Brien, J., Campbell, S., Shipp, S., Wang, A.
- The Online Survey: Its Contributions and Potential Problems; 2004; McIntyre, K., Tomazic, T., Katz, B., Matsuo, H.
- The Net Effect: A Comparison of Internet vs. Mail Survey Respondents; 2004; Friedman, E. M., Clusen, N. A., Hartzell, M.
- Data Collection Mode Effects Controlling for Sample Origins in an Internet Panel Survey; 2004; Dennis, J. M., Chatt, C.
- Protocol for Converting Respondents form Touchtone to the Internet in the Current Employment Statistics...; 2004; Rosen, R. J., Harrell, L. J., Ballard, D., Wise, R., Gomes, T.
- Examinig Variety in Organizational Behavior Research: Psychological Differences Between Respondents...; 2004; Mestdagh, S., Buelens, M.
- Mobile Phone Surveys: The Slovenian Case Study; 2004; Vehovar, V., Belak, E., Batagelj, Z., Cikic, S.
- Raising response rates: What works?; 2004; Porter, S. R.
- The Internet: Marketing Researcher's Panacea or Pandora's Box?; 2004; Gurney, P.M., Chambers, E., Grant, L., Shah, S., Sullivan, M.
- Reading in Virutal Research Ethics; 2004; Anonymous
- Picture This! Exploring Visual Effects in Web Surveys; 2004; Couper, M. P., Tourangeau, R., Kenyon, K.
- Development of a Pain and Discomfort Module for Use with the WHOQOL-100; 2004; Mason, V. L., Skevington, S. M., Osborn, M.
- Virtual ethnography: A computer-based approach; 2004; Ardet, N., Thome, M.
- Developing automated e-survey and control tools: an application in industrial management; 2004; Scornavacca Jr., E., Becker, J.L., Barnes, S.
- Gathering faculty teaching evaluations by in-class and online surveys: their effects on response rates...; 2004; Dommeyer, C. J., Baum, P., Hanna, R.W., Chapman, K.S.
- Inquisite 6 Hits Market; 2004; Anonymous
- WebSurveyor Software Grants; 2004; Anonymous
- The web as an object of study; 2004; Schneider, S. M., Kirsten, F.
- Pushing at the boundaries of new media studies; 2004; Wakeford, N.
- The three ages of Internet studies: ten, five and zero years ago; 2004; Wellman, B.
- Internet/cybercuIture/ digital culture/new media/ fill-in-the-blank studies; 2004; Silver, D.
- Augmenting the BRFSS RDD Design with Mail and Web Modes: Results from a Multi-State Experiment; 2004; Roe, D., Jiles, R., Weiner, J., Mokdad, A., Link, M. W.
- Comparing Face to Face, Telephone, Paper Self-Administered, and Web Survey Measurement; 2004; Tortora, R. D., Groves, R. M., Peytcheva, E., Manchin, R.
- Comparison of Web, Mail, and Mixed-Mode Data Collection Methods in a Survey of R&D Funding; 2004; Brick, P. D., Kerwin, J., Levin, K., Cantor, D., O'Brien, J., Wang, A., Campbell, S., Shipp, S.
- Survey Mode Preferences of Business Respondents; 2004; Tarnai, J., Paxon, M. C.
- Respect Thy Respondent Part II: Good Manners for Web surveys; 2004; Featherston, F., Moy, L.
- Fast Timse and Simple Questions: The Effects of Age, Experience and Question Complexity on Web Survey...; 2004; Yan, T., Tourangeau, R.
- Race-of-Interviewer Effects: What Happens on the Web?; 2004; Krysan, M., Couper, M. P.
- How Visual Grouping Influences Answers To Internet Surveys; 2004; Smyth, J. D., Dillman, D. A., Christian, L. M., Stern, M. J.