Web Survey Bibliography

Title E-Mail Surveys: Potentials and Pitfalls
Author Oppermann, M.
Source Marketing Research, 7, 3, pp. 29-33.
Year 1995
Access date 21.06.2004
Abstract The promise of electronic surveys quick response at less cost than traditional mail has been unrealized so far because of limited access to respondents and unreliable response rates. But the growing number of households owning Pcs and the popularity of the Internet will likely change all that in the not too distant future.
Year of publication1995
Bibliographic typeJournal article
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Web survey bibliography - 1995 (46)