Web Survey Bibliography

Title Transitioning Phone and Mail Studies to an Online Venue: Factors for Consideration
Author Park, J. M., Collier, D.
Source The American Association for Public Opinion Research (AAPOR) 57th Annual Conference, 2002
Year 2002
Access date 21.07.2004
Abstract The primary objective of this study is to assist researchers with transitioning studies previously fielded via telephone or mail to an interactive venue. The study will also provide information on changes in the online and offline population since 1999. Results will compare the following: differences in concept acceptance/rejection when concepts presented via different methodologies; differences in product consumption among respondents in the three venues; media consumption differences, lifestyle differences, technology product ownership differences, and most importantly psychographic differences among the three samples. As a follow-up to previous benchmarking studies, NFO fielded the study in November of 2001 (with minor changes reflecting current product usage) to samples of 1,000 traditional panel members contacted via mail, 1,000 online panel members contacted via email and 500 traditional panel members contacted via phone. Implications for transitioning phone and mail studies will be discussed with the emphasis on understanding data differences that result from online fielding. The data will be compared on a weighted basis to account for response bias using standard demographic and market variables.
Year of publication2002
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - The American Association for Public Opinion Research (AAPOR) 57th Annual Conference, 2002 (35)