Web Survey Bibliography
Title Raising response
Author Anonymous
Source Target Marketing, 24, 8, pp. 15
Year 2001
Database ProQuest
Access date 21.07.2004
Abstract Customer response to opinion surveys can be increased by as much as 50%, it is claimed, with Formcaster, an innovative research software system from Quask. Formcaster is available free and allows online customer survey forms to be created and tested from any PC. Once forms are generated, Quask hosts the online survey, and handles data collection and analysis.
Access/Direct link ProQuest (full text)
Year of publication2001
Bibliographic typeMagazine article
