Web Survey Bibliography
Title Net? Not yet
Author Gjestland, L.
Source Marketing Research, 8, 1, pp. 26-29
Access date 21.07.2004
Abstract The Internet is making it possible to collect thousands of interviews in a day without interviewers, saving both time and cost. However, because the Internet allows little control of who responds to the survey, and the sequencing of questions is difficult, it means that correct sampling procedures and administrative methodologies are being ignored. These problems are being addressed by a new system for Internet surveys that keeps all sampling and administrative capabilities of the finest computer assisted telephone interviewing (CATI) systems. As the Internet becomes more widely used and as users become more representative of the population, more interviews will be conducted on this new cost-effective medium.
Access/Direct link ProQuest (full text)
Year of publication1996
Bibliographic typeJournal article
Web Survey Bibliography - Marketing Research (34)
- Firefly Online Surveys: A fully featured tool for Web surveys and forums; 2012; Deal, K.
- Apples and oranges: does a web survey produce similar results to social media tracking?; 2011; Bourque, C., Hobbs, R., Hilaire, D. S.
- The Perils of Online Surveys; 2011; McCullough, P. R.
- Bring Your Survey Design Out of the Dark Ages; 2010; McCullough, P. R.
- Growing Pains; 2010; Trimarchi, E., Gittelmam, S. H.
- Be mindful of cellphone interviews; 2009; Anonymous
- What's Really Important?; 2008; Grapentine, T., Teas, K. R.
- Top concerns for our industry; 2008; Grapentine, T.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- Data Preservation; 2007; Wyner, G. A.
- Surveying Landscape; 2005; Deal, K.
- Actions speak louder than surveys; 2004; Grapentine, T.
- Do-It-Yourself Internet Surveys; 2003; Deal, K.
- Cybersurveys come of age; 2003; Ray, N. M., Tabor, S. W.
- Get your conjoint online, in several flavors; 2002; Deal, K.
- Think before you dial; 2002; Gillin, D. L.
- Calling all customers; 2002; Long, J., Whinston, A. B., Tomak, K.
- Can we trust the data of online research?; 2001; Miller, T. W.
- Split-questionnaire designs: A new tool in survey design and panel management; 2001; Vriens, M., Wedel, M., Sandor, Z.
- What's ahead on the Internet; 2001; Grossnickle, C., Raskin, O.
- Are Internet Panels Creating Professional Respondents? A Study of Panel Effects.; 2001; Dennis, J. M.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J.W.
- Life (on the Internet) imitates research; 2000; Wyner, G. A.
- Banner-advertised Web surveys; 2000; Tuten, T. L., Bosnjak, M., Bandilla, W.
- E-mail and snail mail face off in rematch; 2000; Elfrink, J., Vazzana, G., Bachmann, D. P.
- Pro abd Con; 1999; Kulp, D., Hunter, R.
- Pro and con: Internet interviewing; 1999; Anonymous
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.
- FAQs on Online research; 1998; Bowers, D. K.
- The new research tool; 1998; Bowers, D. K.
- Net? Not yet; 1996; Gjestland, L.
- Tracking the Progress of E-mail Versus Snail-Mail; 1996; Bachmann, D. P., Elfrink, J., Vazzana, G.
- E-Mail Surveys: Potentials and Pitfalls; 1995; Oppermann, M.
- Electronic Mail Versus Mail Survey Response Rates; 1994; Schuldt, B. A., Totten, J. W.