Web Survey Bibliography
Title Online research costs about half that of traditional methods
Author Cleland, K.
Source Advertising Age's Business Marketing, 81, 4, pp. 8-9
Access date 22.07.2004
Abstract Mainstream researchers including NFO Research Inc., Roper Starch Worldwide Inc. and Yankelovich Partners have tapped the Internet and the World Wide Web to conduct quantitative and qualitative studies for clients. It is predicted that the Internet will replace the telephone and mail surveys as the medium for conducting research in the future. Before that happens, however, a few problems like projectability and sample integrity need to be solved. M/A/R/C Group at the end of April start an area on America Online called Opinion Place, which is testing a research service that has 8 Fortune 500 sponsors, including companies from the entertainment, technology, package goods and telecommunications industries.
Access/Direct link ProQuest (abstract)
Year of publication1996
Bibliographic typeMagazine article
Web Survey Bibliography - Marketing/business (693)
- Pinpointing Your Research Objectives: Ensuring Your Efforts Result In Useful, Actionable Information; 2001; Wolf, M.
- Linking Customer Service Performance To Bottom Line Financial Results; 2001; Yeomans, J.
- Using Web-Based Technology For Effective Product Design, Testing And Development; 2001; Gnall, B.
- Practicalities of Implementing an Inhouse Internet-Based Market Research Capability for Product Tracking...; 2001; Cookson, P.
- Sensitivity of E-Commerce measurement to the survey instrument; 2001; Lozar Manfreda, K., Vehovar, V., Batagelj, Z.
- A Web-Based Program of Research on Decision Making; 2001; Birnbaum, M. H.
- Understanding Unit-Nonresponse in Web-based Surveys; 2001; Bosnjak, M., Tuten, T. L.
- Everything You Need To Know About Online Data Collection Regulations; 2001; Ustaran, E.
- Assessing the use of Internet surveys in the context of advertisement tracking studies: a case study...; 2001; Dossa, K. B., Williams, P.
- Consumer privacy and online marketing: Bringing the human back into the picture; 2001; Brooks, L., Airey, A.
- Probability Based Internet Surveys: A Synopsis of Early Methods and Survey Research Results; 2001; Huggins, V. J.
- Old, new make up today's surveys.; 2000; James, D.
- Marktforschung mit Online Panels: State of the Art; 2000; Goeritz, A., Reinhold, N., Batinic, B.
- Online marketing research comes of age; 2000; Rubin, J.
- Quality Control in Online Market Research; 2000; Gottfried, N.
- Internet-Based Evaluation of Tourism Web Site Effectiveness: Methodological Issues and Survey Results...; 2000; Tierney, P.
- Moving Marketing Research Activities to the Internet: A Decision Framework for Determining Value; 2000; Irons, K.
- Privacy in Market Research: Rights, Responsibilities and Remedies; 2000; Murphy, P. E.
- Global Consumer Research via the Internet: Opportunities, Challenges and Solutions; 2000; Monster, R. W., Vag, A.
- The Handbook of Online Marketing Research: Knowing Your Customer Using the Net; 2000; Grossnickle, J., Raskin, O.
- Establishing and Managing Online Research Panels; 2000; Harris, W.
- Online Data Collection - A Case Study; 2000; Hase, P., Kaplan-Sherman, R.
- Using online focus groups for e-commerce research; 2000; Johnson, W.
- It's not perfect: everyone's doing online research, but sometimes the old-fashioned methods are still...; 2000; David, K.
- The relentless rise of online research; 2000; Gray, R.
- The future of online research; 2000; James, D.
- Microsoft's Online Data Reporting Tool; 2000; Glimp, D., Tarter, J.
- Converting Web-Surveys into Actionable Results That Even the CFO Will Support!; 2000; Goodman, J., Yeomans, J.
- Tools you can trust?; 2000; West, R.
- You've got surveys; 2000; Lipke, D.J.
- Surfer, Know Thyself; 2000; Anonymous
- High-Speed Surveys; 2000; Campbell, T.
- Customer Tracking: It's Not Just Web-Site Hits; 2000; Mottl, J. N.
- E-Commerce and Marketing Research; 2000; Whaley, J.
- Using Internet to Measure Advertising Effectiveness; 2000; Wissing, A.
- The Internet and the Changing Role of Market Research; 2000; Venter, P., Prinsloo, M.
- Real-Time and Online Research Is Paying Off; 2000; Cross, R., Neal, M.
- Online Research: An Itracks Survey of Market Research and Management Consulting Firms; 2000; Vanthuyne, J., Bates, D.
- The power of online research; 2000; Taylor, H.
- Study: Bank Web Sites Are Weak; 2000; Bruno, M.
- Life/Style Online© a web-based methodology for visually-oriented consumer research; 2000; Englis, B. G., Solomon, M. R.
- Net Links; 2000; Anonymous
- Online facts, surveys made easy; 2000; Frook, J. E.
- Life (on the Internet) imitates research; 2000; Wyner, G. A.
- Modeling the Respondents' Profile in a Web Survey on Firms in Italy; 2000; Biffignandi, S., Pratesi, M.
- Conducting web based research in a business to business environment; 2000; Andrews, A.
- How your research process can help you measure and create customer satisfaction, loyalty and value via...; 2000; King, L.
- Methods to Measure Internet and Other Online Use; 1999; Diem, P.
- Measuring the Flow Construct in Online Environments: A Structural Modeling Approach; 1999; Novak, T. P., Hoffman, D. L., Yung, Y. -F.
- Merjenje elektronskega poslovanja s pomocjo vzorcnih anket; 1999; Vehovar, V.