Web Survey Bibliography
Title On-line focus groups reshape market research industry
Author Parks, A.
Source Marketing News, 31, 10, pp. 28
Year 1997
Database EBSCOhost
Access date 23.07.2004
Abstract
Reports on the need to reshape the market research industry in the United States. Information from online surveys and focus groups; Increasing use of the Internet to sell products and services; Factors in the rising popularity of online focus groups.
Access/Direct link
EBSCOhost (full text)
Year of publication1997
Bibliographic typeJournal article
Web Survey Bibliography - Marketing News (38)
- Beyond the Blank-Canvas Approach ; 2010
- When the water is right.; 2010; Andruss, P.
- Survey says: new tools aim to ensure the integrity of online surveys. ; 2009; Quenqua, D.
- Surveys by Design; 2008; Hopewell, N.
- Tips offer better response rates, engaging surveys ; 2007; Mackey, P., Price, K.
- Make the Connection: Recruit for online surveys offline as well; 2006; Enright, A.
- In an instant: More researchers use IM for fast, reliable results; 2006; Vence, D. L.
- Workaround: Site’s surveys beat pop-up blockers, yield responses; 2005; Arnold, C.
- Eight tips offer best practices for online MR; 2005; Kottler, R. E.
- Get the most from Net-based panel research; 2005; Philpott, G.
- Five steps create effective online surveys; 2004; Heyman, J.
- Recent converts; 2004; Fielding, M.
- Not done Net: New opportunities still exist in online research; 2004; Arnold, C.
- Several issues affect e-research validity; 2003; Ray, N. M., Tabor, S. W.
- Qualitative research; 2003; Arnold, C.
- The more you know; 2003; Arnold, C.
- Net research is not quite global; 2003; Parmar, A.
- Survey metrics ward off problems; 2003; Brown, J.
- Net research suffers due to failed promise; 2002; Tortorello, N.J.
- Online research gets fewer Euro cheers; 2002; Jamieson, D
- Design Net surveys that reduce exits; 2002; Maginnis, C.
- Eureka! Future of b-to-b research is online; 2001; Lamons, B.
- Make the call: Online results are mixed bag; 2001; Miller, T. W.
- Study invitations; 2001; Dalley, C.
- More Web Info; 2001; Quinn, M. L.
- Old, new make up today's surveys.; 2000; James, D.
- The future of online research; 2000; James, D.
- An opposing view of online surveying; 2000; Gorman, J.W.
- Market Research: Precision Decision. Speedy new standard in Web research feeds accuracy, privacy concerns...; 1999; James, D.
- Web-based market research ushers in new age.; 1998; McCullough, D.
- Leverage the Web's research capabilities; 1998; Mosley-Matchett, J.D.
- Cheaper desktops will help Net researchers corral clients; 1998; Anonymous
- On-line research popular with survey participants; 1998; Anonymous
- Internet-based surveys provide fast results; 1998; Hays, R.
- The 'sampling dilemma' is no different on-line; 1998; Yoffie, A.J.
- On-line focus groups reshape market research industry; 1997; Parks, A.
- Are Internet surveys ready for prime time; 1997; Davis, G.
- Virtual research exists, but how real is it; 1996; Roller, M.R.