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Web Survey Bibliography

Title Drawing a few from many
Source Quirk's Marketing Research Review, November 2002
Year 2002
Access date 28.07.2004

We've all experienced firsthand how the Internet does indeed make the world a smaller place. And we also know the Internet has in some ways not yet reached its much-touted potential for marketers. Publicly traded dot-coms (that have lasted the industry shake-out) have leveled off to reasonable double-digit share prices, and advertisers have learned that a banner ad does not equal instant market-share leadership. Within this reevaluation of the online sector, market researchers have continued to tap into Web-based resources. One of the most significant ways in which the Internet can be used to reach customers across the globe is through online panel studies. While reduced costs are often recognized immediately as a benefit, the fact that online panels can often cut the data collection time by 90 percent or more should not be overlooked.

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Year of publication2002
Bibliographic typeJournal article